How popular isAirwaves in search?
In August 2026, there were an estimated 430 branded searches for Airwaves in New Zealand which is up 65.4% over the last 11 months. Airwaves holds 2.9% estimated Share of Search among New Zealand chewing gum and mint brands and is ranked 5th of 6 competitors for search popularity.
Tic Tac63.1%
- Mentos14%
Extra10.2%- Eclipse8.6%
- Airwaves2.9%
- Juicy Fruit1.4%
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Which chewing gum and mint brands compete with Airwaves?
Share of Search by month for Tic Tac, Mentos, Extra, Eclipse, Airwaves. The figures are in the table below the chart.
View monthly share of search table
| Month | Tic Tac | Mentos | Extra | Eclipse | Airwaves | Juicy Fruit |
|---|---|---|---|---|---|---|
| Oct 2025 | 66.7% | 13.9% | 10% | 6.1% | 2% | 1.3% |
| Nov 2025 | 68.2% | 14.4% | 8.3% | 5.8% | 2.1% | 1.1% |
| Dec 2025 | 69.1% | 13% | 8.4% | 5.6% | 2.5% | 1.3% |
| Jan 2026 | 61% | 14.3% | 12.5% | 7.3% | 2.8% | 2.1% |
| Feb 2026 | 66.6% | 12.3% | 10.2% | 7% | 2.6% | 1.3% |
| Mar 2026 | 65.9% | 13.8% | 9.7% | 7% | 2.3% | 1.3% |
| Apr 2026 | 66.5% | 13.2% | 9.7% | 7% | 2.1% | 1.4% |
| May 2026 | 67% | 13.1% | 9.4% | 6.8% | 2.5% | 1.3% |
| Jun 2026 | 69.4% | 13.2% | 8.6% | 6.1% | 1.5% | 1.2% |
| Jul 2026 | 67.2% | 12.6% | 9.7% | 6.8% | 2.2% | 1.6% |
| Aug 2026 | 63.1% | 14% | 10.2% | 8.6% | 2.9% | 1.4% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 9.4K | +5.2% | -4.1 points | |
| 2, held 2nd | 14% | 2.1K | +24.4% | +1.4 points | |
| 3, held 3rd | 10.2% | 1.5K | +17.8% | +0.5 points | |
| 4, held 4th | 8.6% | 1.3K | +40.7% | +1.7 points | |
| 5, held 5th | 2.9% | 430 | +48.3% | +0.7 points | |
| 6, held 6th | 1.4% | 210 | 0% | -0.2 points |
1.
63.1%
held 1st · 9.4K estimated branded searches · +5.2% vs prior month · -4.1 points
2.Mentos
14%
held 2nd · 2.1K estimated branded searches · +24.4% vs prior month · +1.4 points
3.
Extra10.2%
held 3rd · 1.5K estimated branded searches · +17.8% vs prior month · +0.5 points
4.
Eclipse8.6%
held 4th · 1.3K estimated branded searches · +40.7% vs prior month · +1.7 points
5.
Airwaves2.9%
held 5th · 430 estimated branded searches · +48.3% vs prior month · +0.7 points
1.4%
held 6th · 210 estimated branded searches · 0% vs prior month · -0.2 points
Compare search popularity between Airwaves and its closest rivals
How has branded search demand for Airwaves changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Airwaves in New Zealand rose from 260 to 430.
- Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand increased from 2% to 2.9%.
- Across the 11 months ending August 2026, Airwaves’ estimated Share of Search among chewing gum and mint brands in New Zealand peaked at 2.9% in August 2026 and was lowest at 1.5% in June 2026.
How did search popularity change for New Zealand chewing gum and mint brands in August 2026?
6 changes
In August 2026, Eclipse gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 6.8% to 8.6%.
In August 2026, Mentos gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 12.6% to 14%.
In August 2026, Airwaves gained estimated Share of Search among chewing gum and mint brands in New Zealand, from 2.2% to 2.9%.
In August 2026, Tic Tac lost estimated Share of Search among chewing gum and mint brands in New Zealand, from 67.2% to 63.1%.
Estimated monthly branded searches for Juicy Fruit in New Zealand rose 23.5% over 11 measured months, from 170 to 210 in August 2026.
Estimated monthly branded searches for Extra in New Zealand rose 19.7% over 11 measured months, from 1.3K to 1.5K in August 2026.
How is Airwaves measured?
Brandwave collects information about searches that people make online using Airwaves’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- airwaves gum
- airwaves mints
- gum airwaves
Who owns Airwaves?
Airwaves is owned by 
Mars. Brandwave also tracks 
Dolmio, Eclipse, Extra, Juicy Fruit, 
Pedigree, 
Whiskas, owned by the same company, in New Zealand.
Do you work for Airwaves? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Airwaves your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.