Brandwave

How popular isRoyal Canin in search?

In August 2026, there were an estimated 8.7K branded searches for Royal Canin in New Zealand which is up 11.6% over the last 11 months. Royal Canin holds 23.9% estimated Share of Search among New Zealand pet food brands and is ranked 2nd of 8 competitors for search popularity.

Share of Search, August 2026
  1. Purina29.6%
  2. Royal Canin23.9%
  3. Black Hawk10.9%
  4. Whiskas10%
  5. Hill's9.8%
  6. ZIWI Peak7.8%
  7. Pedigree6.5%
  8. K9 Natural1.7%
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Which pet food brands compete with Royal Canin?

Royal Canin against pet food brands in New Zealand, by month

Share of Search by month for Purina, Royal Canin, Black Hawk, Whiskas, Hill's, ZIWI Peak, Pedigree. The figures are in the table below the chart.

View monthly share of search table
MonthPurinaRoyal CaninBlack HawkWhiskasHill'sZIWI PeakPedigreeK9 Natural
Oct 202524.3%26.1%12.7%8.7%12.3%8.3%6%1.8%
Nov 202523.6%25.5%13.6%8%13%8.4%5.8%2.1%
Dec 202523.2%26.9%14%8.7%11%7.8%6.3%2.1%
Jan 202627.7%24.4%12.5%9.2%9.3%9.1%5.8%2%
Feb 202626.4%25%12.2%9.7%10.5%9%5%2.1%
Mar 202629.8%25.4%10.5%8.6%10.7%7.9%5.3%1.8%
Apr 202629.8%26.2%11.1%9.1%9.7%6.9%5.1%2%
May 202631.4%26.2%9.3%9%9.8%7.1%5.4%1.8%
Jun 202632.5%25.2%9.4%8.8%9.7%7.1%5.5%1.9%
Jul 202631.5%24.9%10.5%9.6%8.3%7%6.1%2%
Aug 202629.6%23.9%10.9%10%9.8%7.8%6.5%1.7%
Sep 2026————————

  1. 1.Purina

    29.6%

    held 1st · 10.7K estimated branded searches · -9.1% vs prior month · -1.9 points

  2. 2.Royal Canin

    23.9%

    held 2nd · 8.7K estimated branded searches · -7.3% vs prior month · -1.1 points

  3. 3.Black Hawk

    10.9%

    held 3rd · 3.9K estimated branded searches · -0.25% vs prior month · +0.3 points

  4. 4.Whiskas

    10%

    held 4th · 3.6K estimated branded searches · +0.56% vs prior month · +0.4 points

  5. 5.Hill's

    9.8%

    held 5th · 3.5K estimated branded searches · +13.5% vs prior month · +1.4 points

  6. 6.ZIWI Peak

    7.8%

    held 6th · 2.8K estimated branded searches · +8.4% vs prior month · +0.8 points

  7. 7.Pedigree

    6.5%

    held 7th · 2.4K estimated branded searches · +3.1% vs prior month · +0.4 points

  8. 8.K9 Natural

    1.7%

    held 8th · 600 estimated branded searches · -21.1% vs prior month · -0.4 points

Compare search popularity between Royal Canin and its closest rivals

How has branded search demand for Royal Canin changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Royal Canin in New Zealand rose from 7.8K to 8.7K.
  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand decreased from 26.1% to 23.9%.
  • Across the 11 months ending August 2026, Royal Canin’s estimated Share of Search among pet food brands in New Zealand peaked at 26.9% in December 2025 and was lowest at 23.9% in August 2026.
  • Across the 11 months ending August 2026, Royal Canin fell from 1st to 2nd among pet food brands in New Zealand.

How did search popularity change for New Zealand pet food brands in August 2026?

  1. In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.

  2. In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.

  3. In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.

  4. In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.

  5. Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.

  6. Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.

How is Royal Canin measured?

Brandwave collects information about searches that people make online using Royal Canin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

23 branded search terms

  • gastro royal canin cat
  • puppy maxi royal canin
  • royal canin
  • royal canin cat food
  • royal canin dog food
  • royal canin gastrointestinal dog
  • royal canin gi
  • royal canin hypo
  • royal canin hypoallergenic dog food
  • royal canin kitten
  • royal canin kitten food
  • royal canin near me
  • royal canin new zealand
  • royal canin nz
  • royal canin online
  • royal canin pet food
  • royal canin puppy food
  • royalcanin
  • royalcanin cat food
  • royalcanin com
  • royalcanin dog food
  • royalcanin nz
  • royalcanin pet food

How the Brand Demand Index is measured

Who owns Royal Canin?

Royal Canin is owned by Mars. Brandwave also tracks Airwaves, Dolmio, Eclipse, Extra, Juicy Fruit, Pedigree and Whiskas, owned by the same company, in New Zealand.

Do you work for Royal Canin? To request corrections or removal please contact us via our support page and we will be happy to assist.

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