Brandwave

Black Hawk vs Purina:Which is more popular?

In September 2026, Black Hawk had more branded searches than Purina among dog biscuits brands in New Zealand. Black Hawk had about 1,300 branded searches, while Purina had 740. Black Hawk made up 25% of all dog biscuits brand searches we track, and Purina accounted for 14.3%. When we asked ChatGPT and Google AI Overviews about dog biscuits brands, neither Black Hawk nor Purina appeared in any of the five answers.

Among dog biscuits brands in New Zealand in September 2026

Who do people search for more?

Black Hawk, about 76% more searches than Purina

Black Hawk 1.3K searchesPurina 740 searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Black Hawk in 0 of 5Purina in 0 of 5

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Top dog biscuits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Black Hawk nor Purina showed up in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog biscuits brands

5 answers

  • Asked ChatGPT

    “Which dog biscuits brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best dog biscuits brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best dog biscuits brand in New Zealand for a fussy eater?”

        1. Searched Google, AI Overview

          “dog biscuits nz”

          1. Searched Google, AI Overview

            “grain free dog biscuits”

            Not named in any answer:

            Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

            Is Black Hawk or Purina more popular in search?

            This chart shows how often people search Google for Black Hawk and Purina by name. Each line represents a brand's share of searches for all three dog biscuits brands we track, month by month, from searches in New Zealand.

            Black Hawk and Purina among dog biscuits brands in New Zealand, by month

            Share of searches by month for Black Hawk, Purina. The figures are in the table below the chart.

            View monthly share of searches table
            MonthRoyal CaninBlack HawkPurina
            Oct 202567.6%19%13.4%
            Nov 202562.3%21.7%16%
            Dec 202563%20.8%16.3%
            Jan 202660.8%19.3%19.9%
            Feb 202663.4%19.9%16.7%
            Mar 202664.6%18.6%16.9%
            Apr 202664.1%18.8%17.1%
            May 202662.3%18.5%19.2%
            Jun 202661.9%18.7%19.4%
            Jul 202661.7%20.5%17.8%
            Aug 202664%20.7%15.3%
            Sep 202660.7%25%14.3%

            How has the Black Hawk and Purina comparison changed over the last 12 months?

            3 findings
            • The lead changed hands 4 times in the 12 months ending September 2026: Purina took it in January 2026, Black Hawk took it in February 2026, Purina took it in May 2026, Black Hawk took it in July 2026.
            • Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand moved from 19% to 25%, and its estimated monthly branded searches moved from 880 to 1.3K.
            • Across the 12 months ending September 2026, Purina’s share of searches among dog biscuits brands in New Zealand moved from 13.4% to 14.3%, and its estimated monthly branded searches moved from 620 to 740.

            How did search popularity change for New Zealand dog biscuits brands in September 2026?

            2 changes

            1. In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%.

            2. In September 2026, Purina lost share of searches among dog biscuits brands in New Zealand, from 15.3% to 14.3%.

            How are branded searches counted?

            3 search terms

            Brandwave collects information about searches that people make online using Black Hawk’s and Purina’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

            Black Hawk

            1 branded search term

            • black hawk

            Purina

            2 branded search terms

            • purina
            • purina kitten food

            How the Brand Demand Index is measured

            Other head-to-heads among dog biscuits brands

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