Black Hawk vs Royal Canin:Which is more popular?
In September 2026, Royal Canin had more branded searches than Black Hawk among dog biscuits brands in New Zealand. Royal Canin had about 3,150 branded searches, while Black Hawk had 1,300. Royal Canin made up 60.7% of all dog biscuits brand searches we track, and Black Hawk accounted for 25%. When we asked ChatGPT and Google AI Overviews about dog biscuits brands, neither Black Hawk nor Royal Canin appeared in any of the five answers.
Who do people search for more?
Royal Canin, about 2 searches for every 1 for Black Hawk
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top dog biscuits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Black Hawk nor Royal Canin showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Royal Canin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Purina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about dog biscuits brands
5 answers
Asked ChatGPT
“Which dog biscuits brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best dog biscuits brands in New Zealand?”
Asked ChatGPT
“What's the best dog biscuits brand in New Zealand for a fussy eater?”
Searched Google, AI Overview
“dog biscuits nz”
Searched Google, AI Overview
“grain free dog biscuits”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Black Hawk or Royal Canin more popular in search?
This chart shows how often people search Google for Black Hawk and Royal Canin by name. Each line represents a brand's share of searches for all three dog biscuits brands we track, month by month, from searches in New Zealand.
Share of searches by month for Royal Canin, Black Hawk. The figures are in the table below the chart.
View monthly share of searches table
| Month | Royal Canin | Black Hawk | Purina |
|---|---|---|---|
| Oct 2025 | 67.6% | 19% | 13.4% |
| Nov 2025 | 62.3% | 21.7% | 16% |
| Dec 2025 | 63% | 20.8% | 16.3% |
| Jan 2026 | 60.8% | 19.3% | 19.9% |
| Feb 2026 | 63.4% | 19.9% | 16.7% |
| Mar 2026 | 64.6% | 18.6% | 16.9% |
| Apr 2026 | 64.1% | 18.8% | 17.1% |
| May 2026 | 62.3% | 18.5% | 19.2% |
| Jun 2026 | 61.9% | 18.7% | 19.4% |
| Jul 2026 | 61.7% | 20.5% | 17.8% |
| Aug 2026 | 64% | 20.7% | 15.3% |
| Sep 2026 | 60.7% | 25% | 14.3% |
How has the Black Hawk and Royal Canin comparison changed over the last 12 months?
3 findings
- Royal Canin was ahead of Black Hawk in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand moved from 19% to 25%, and its estimated monthly branded searches moved from 880 to 1.3K.
- Across the 12 months ending September 2026, Royal Canin’s share of searches among dog biscuits brands in New Zealand moved from 67.6% to 60.7%, and its estimated monthly branded searches held steady at 3.1K.
How did search popularity change for New Zealand dog biscuits brands in September 2026?
2 changes
In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%.
In September 2026, Royal Canin lost share of searches among dog biscuits brands in New Zealand, from 64% to 60.7%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Black Hawk’s and Royal Canin’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Hawk
1 branded search term
- black hawk
Royal Canin
5 branded search terms
- royal canin
- royal canin gi
- royal canin hypo
- royal canin kitten
- royalcanin
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