Brandwave

How popular isBlack Hawk?

In September 2026, people searched for Black Hawk by name about 1,300 times in New Zealand, a 47.7% increase from the previous year. These searches made up 25% of all New Zealand dog biscuits brand searches, placing Black Hawk second out of three brands. When we asked both ChatGPT and Google AI Overviews about dog biscuits brands, Black Hawk did not appear in any of the answers.

Search and AI answers in September 2026

Black Hawk is the second most searched of 3 competitors.

  1. Royal CaninShare of searches 60.7%Mentioned in 0 of 5 AI answers
  2. Black HawkShare of searches 25%Mentioned in 0 of 5 AI answers
  3. PurinaShare of searches 14.3%Mentioned in 0 of 5 AI answers
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Top dog biscuits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black Hawk did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Royal Canin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black Hawk0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Purina0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about dog biscuits brands

5 answers

  • Asked ChatGPT

    “Which dog biscuits brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best dog biscuits brands in New Zealand?”

      1. Asked ChatGPT

        “What's the best dog biscuits brand in New Zealand for a fussy eater?”

        1. Searched Google, AI Overview

          “dog biscuits nz”

          1. Searched Google, AI Overview

            “grain free dog biscuits”

            Not named in any answer:

            Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

            Which dog biscuits brands compete with Black Hawk?

            Black Hawk against dog biscuits brands in New Zealand, by month

            Share of searches by month for Royal Canin, Black Hawk, Purina. The figures are in the table below the chart.

            View monthly share of searches table
            MonthRoyal CaninBlack HawkPurina
            Oct 202567.6%19%13.4%
            Nov 202562.3%21.7%16%
            Dec 202563%20.8%16.3%
            Jan 202660.8%19.3%19.9%
            Feb 202663.4%19.9%16.7%
            Mar 202664.6%18.6%16.9%
            Apr 202664.1%18.8%17.1%
            May 202662.3%18.5%19.2%
            Jun 202661.9%18.7%19.4%
            Jul 202661.7%20.5%17.8%
            Aug 202664%20.7%15.3%
            Sep 202660.7%25%14.3%

            1. 1.Royal Canin

              60.7%

              Held 1st. 3.1K estimated branded searches, +1.9% vs prior month. Share -3.3 points.

            2. 2.Black Hawk

              25%

              Held 2nd. 1.3K estimated branded searches, +30% vs prior month. Share +4.3 points.

            3. 3.Purina

              14.3%

              Held 3rd. 740 estimated branded searches, 0% vs prior month. Share -1.1 points.

            Compare popularity between Black Hawk and its closest rivals

            Every comparison with Black Hawk

            7 comparisons

            How has branded search demand for Black Hawk changed in New Zealand over the last 12 months?

            3 findings
            • Across the 12 months ending September 2026, estimated monthly branded searches for Black Hawk in New Zealand rose from 880 to 1.3K.
            • Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand increased from 19% to 25%.
            • Across the 12 months ending September 2026, Black Hawk’s share of searches among dog biscuits brands in New Zealand peaked at 25% in September 2026 and was lowest at 18.5% in May 2026.

            How did search popularity change for New Zealand dog biscuits brands in September 2026?

            3 changes

            1. In September 2026, Black Hawk gained share of searches among dog biscuits brands in New Zealand, from 20.7% to 25%.

            2. In September 2026, Royal Canin lost share of searches among dog biscuits brands in New Zealand, from 64% to 60.7%.

            3. In September 2026, Purina lost share of searches among dog biscuits brands in New Zealand, from 15.3% to 14.3%.

            How are Black Hawk’s branded searches counted?

            1 search term

            Brandwave collects information about searches that people make online using Black Hawk’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

            • black hawk

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            How the Brand Demand Index is measured

            Where does Black Hawk compete?

            Black Hawk is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
            Competitor setRankShare of searchesRanking
            Pet food brands6th of 89.1%Show ranking
            Dog biscuits brands2nd of 325%Shown above
            Creator with pink hair and a pink jacket

            Is Black Hawk your brand?

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