How popular isK9 Natural in search?
In August 2026, there were an estimated 600 branded searches for K9 Natural in New Zealand which is up 13.2% over the last 11 months. K9 Natural holds 1.7% estimated Share of Search among New Zealand pet food brands and is ranked 8th of 8 competitors for search popularity.
Purina29.6%
Royal Canin23.9%
Black Hawk10.9%
Whiskas10%
Hill's9.8%
ZIWI Peak7.8%
Pedigree6.5%
K9 Natural1.7%
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Which pet food brands compete with K9 Natural?
Share of Search by month for Purina, Royal Canin, Black Hawk, Whiskas, Hill's, ZIWI Peak, Pedigree, K9 Natural. The figures are in the table below the chart.
View monthly share of search table
| Month | Purina | Royal Canin | Black Hawk | Whiskas | Hill's | ZIWI Peak | Pedigree | K9 Natural |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 24.3% | 26.1% | 12.7% | 8.7% | 12.3% | 8.3% | 6% | 1.8% |
| Nov 2025 | 23.6% | 25.5% | 13.6% | 8% | 13% | 8.4% | 5.8% | 2.1% |
| Dec 2025 | 23.2% | 26.9% | 14% | 8.7% | 11% | 7.8% | 6.3% | 2.1% |
| Jan 2026 | 27.7% | 24.4% | 12.5% | 9.2% | 9.3% | 9.1% | 5.8% | 2% |
| Feb 2026 | 26.4% | 25% | 12.2% | 9.7% | 10.5% | 9% | 5% | 2.1% |
| Mar 2026 | 29.8% | 25.4% | 10.5% | 8.6% | 10.7% | 7.9% | 5.3% | 1.8% |
| Apr 2026 | 29.8% | 26.2% | 11.1% | 9.1% | 9.7% | 6.9% | 5.1% | 2% |
| May 2026 | 31.4% | 26.2% | 9.3% | 9% | 9.8% | 7.1% | 5.4% | 1.8% |
| Jun 2026 | 32.5% | 25.2% | 9.4% | 8.8% | 9.7% | 7.1% | 5.5% | 1.9% |
| Jul 2026 | 31.5% | 24.9% | 10.5% | 9.6% | 8.3% | 7% | 6.1% | 2% |
| Aug 2026 | 29.6% | 23.9% | 10.9% | 10% | 9.8% | 7.8% | 6.5% | 1.7% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.6% | 10.7K | -9.1% | -1.9 points | |
| 2, held 2nd | 23.9% | 8.7K | -7.3% | -1.1 points | |
| 3, held 3rd | 10.9% | 3.9K | -0.25% | +0.3 points | |
| 4, held 4th | 10% | 3.6K | +0.56% | +0.4 points | |
| 5, held 5th | 9.8% | 3.5K | +13.5% | +1.4 points | |
| 6, held 6th | 7.8% | 2.8K | +8.4% | +0.8 points | |
| 7, held 7th | 6.5% | 2.4K | +3.1% | +0.4 points | |
| 8, held 8th | 1.7% | 600 | -21.1% | -0.4 points |
1.
29.6%
held 1st · 10.7K estimated branded searches · -9.1% vs prior month · -1.9 points
23.9%
held 2nd · 8.7K estimated branded searches · -7.3% vs prior month · -1.1 points
10.9%
held 3rd · 3.9K estimated branded searches · -0.25% vs prior month · +0.3 points
4.
Whiskas10%
held 4th · 3.6K estimated branded searches · +0.56% vs prior month · +0.4 points
5.
Hill's9.8%
held 5th · 3.5K estimated branded searches · +13.5% vs prior month · +1.4 points
7.8%
held 6th · 2.8K estimated branded searches · +8.4% vs prior month · +0.8 points
7.
Pedigree6.5%
held 7th · 2.4K estimated branded searches · +3.1% vs prior month · +0.4 points
1.7%
held 8th · 600 estimated branded searches · -21.1% vs prior month · -0.4 points
Compare search popularity between K9 Natural and its closest rivals
How has branded search demand for K9 Natural changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for K9 Natural in New Zealand rose from 530 to 600.
- Across the 11 months ending August 2026, K9 Natural’s estimated Share of Search among pet food brands in New Zealand held steady, from 1.8% to 1.7%.
How did search popularity change for New Zealand pet food brands in August 2026?
6 changes
In August 2026, Hill's gained estimated Share of Search among pet food brands in New Zealand, from 8.3% to 9.8%.
In August 2026, ZIWI Peak gained estimated Share of Search among pet food brands in New Zealand, from 7% to 7.8%.
In August 2026, Purina lost estimated Share of Search among pet food brands in New Zealand, from 31.5% to 29.6%.
In August 2026, Royal Canin lost estimated Share of Search among pet food brands in New Zealand, from 24.9% to 23.9%.
Black Hawk’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 9.3% to 10.9% in August 2026.
Pedigree’s estimated Share of Search among pet food brands in New Zealand has gained ground for 3 months in a row, from 5.4% to 6.5% in August 2026.
How is K9 Natural measured?
Brandwave collects information about searches that people make online using K9 Natural’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
9 branded search terms
- k9 natural
- k9 natural cat food
- k9 natural dog food
- k9 natural freeze dried
- k9 natural near me
- k9 natural nz
- k9natural
- k9natural com
- k9natural dog food
Do you work for K9 Natural? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is K9 Natural your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.