Brandwave

How popular isHeartland Bank?

In September 2026, people searched for Heartland Bank by name about 14,900 times in New Zealand, about the same as the previous year. These searches made up 51.5% of all New Zealand business lender searches, placing Heartland Bank first out of eight lenders. When we asked both ChatGPT and Google AI Overviews about business lenders, Heartland Bank appeared in two of the five answers and was the fifth most recommended of the eight.

Search and AI answers in September 2026

Heartland Bank is the most searched of 8 competitors and the fifth most recommended in AI answers.

  1. Heartland BankShare of searches 51.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. UDC FinanceShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ProspaShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ANZShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. BNZShare of searches 2.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st

+3 more

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Top business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heartland Bank was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Heartland Bank is the fifth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BNZ1st
  2. ANZ2nd
  3. Prospa3rd
  4. Bizcap4th
  5. Heartland Bank5th
  6. UDC Finance6th
  7. Lending Crowd–
  8. Banjo Loans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizcap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UDC Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lending Crowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banjo Loans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which business lenders compete with Heartland Bank?

Heartland Bank against business lenders in New Zealand, by month

Share of searches by month for Heartland Bank, UDC Finance, Prospa, ANZ, BNZ, Bizcap. The figures are in the table below the chart.

View monthly share of searches table
MonthHeartland BankUDC FinanceProspaANZBNZBizcapLending CrowdBanjo Loans
Oct 202555.7%30.3%6.7%2.7%1.5%2.2%0.97%0.04%
Nov 202556.3%30.6%6.7%2.7%1.2%1.5%0.98%0.04%
Dec 202553.4%35.6%4.9%2.6%1.1%1.4%0.92%0%
Jan 202652.1%34.7%6.1%2.5%1.1%2.5%0.91%0.04%
Feb 202656.1%30.5%6.6%2.7%1.5%1.8%0.79%0.04%
Mar 202651.5%34.2%7.2%3%1.3%2%0.73%0.03%
Apr 202652.7%35.1%6.2%2.1%1.1%2.1%0.6%0.04%
May 202655.8%30.3%6.6%2.7%1.5%2.2%0.79%0.04%
Jun 202662.2%27.6%5.1%2%0.89%1.6%0.59%0.03%
Jul 202653%35.2%5.5%2.6%1.1%2.1%0.5%0.04%
Aug 202652.8%35.2%6.4%2.1%0.92%2.1%0.5%0.04%
Sep 202651.5%34.4%6.3%2.5%2.5%2%0.73%0.03%

  1. 1.Heartland Bank

    51.5%

    Held 1st. 14.8K estimated branded searches, -0.07% vs prior month. Share -1.3 points.

  2. 2.UDC Finance

    34.4%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Prospa

    6.3%

    Held 3rd. 1.8K estimated branded searches, +1.7% vs prior month. Share 0 points.

  4. 4.ANZ

    2.5%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.

  5. 5.BNZ

    2.5%

    Moved from 6th to 5th. 720 estimated branded searches, +176.9% vs prior month. Share +1.6 points.

  6. 6.Bizcap

    2%

    Moved from 5th to 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Lending Crowd

    0.73%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

  8. 8.Banjo Loans

    0.03%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Heartland Bank and its closest rivals

Every comparison with Heartland Bank

19 comparisons

How has branded search demand for Heartland Bank changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Heartland Bank in New Zealand held steady at 14.9K.
  • Across the 12 months ending September 2026, Heartland Bank’s share of searches among business lenders in New Zealand decreased from 55.7% to 51.5%.
  • Across the 12 months ending September 2026, Heartland Bank’s share of searches among business lenders in New Zealand peaked at 62.2% in June 2026 and was lowest at 51.5% in March 2026.

How did search popularity change for New Zealand business lenders in September 2026?

4 changes

  1. In September 2026, BNZ overtook Bizcap to rank 5th among business lenders in New Zealand, with 2.5% of the searches.

  2. In September 2026, Heartland Bank lost share of searches among business lenders in New Zealand, from 52.8% to 51.5%.

  3. In September 2026, UDC Finance lost share of searches among business lenders in New Zealand, from 35.2% to 34.4%.

  4. Estimated monthly branded searches for Lending Crowd in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Heartland Bank’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Heartland Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Heartland Bank
  • heartland bank loan
  • heartland bank savings
  • heartland business loan

Do you work for Heartland Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Heartland Bank compete?

Heartland Bank is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
retail banks9th of 100.65%Show ranking
Car finance providers2nd of 822.5%Show ranking
Business lenders1st of 851.5%Shown above
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