Brandwave

Heartland Bank vs The Co-operative Bank:Which is more popular by branded search in New Zealand?

In August 2026, The Co-operative Bank had more branded searches than Heartland Bank among retail banks in New Zealand. The Co-operative Bank was estimated to have 18.1K branded searches compared to Heartland Bank’s 15.2K, and held a 0.76% Share of Search versus Heartland Bank’s 0.64%.

Share of Search among retail banks in New Zealand in August 2026Which is more popular in search, Heartland Bank or The Co-operative Bank?
Heartland Bank0.64%15.2K searches
vs
The Co-operative Bank0.76%18.1K searches
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Which is more popular in search, Heartland Bank or The Co-operative Bank?

Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Heartland Bank and The Co-operative Bank among retail banks in New Zealand, by month

Share of Search by month for The Co-operative Bank, Heartland Bank. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

How has the Heartland Bank and The Co-operative Bank comparison changed over the last 12 months?

How did search popularity change for New Zealand retail banks in August 2026?

  1. Estimated monthly branded searches for The Co-operative Bank in New Zealand fell 18.4% over 11 measured months, from 22.2K to 18.1K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Heartland Bank’s and The Co-operative Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heartland Bank

12 branded search terms

  • Heartland Bank
  • heartland bank business loan
  • heartland bank home loan
  • heartland bank home loans
  • heartland bank loan
  • heartland bank mortgage
  • heartland bank mortgages
  • heartland bank personal loan
  • heartland bank savings
  • heartland bank savings account
  • heartland bank term deposit
  • heartland business loan

The Co-operative Bank

5 branded search terms

  • The Co Operative Bank
  • the co operative bank mortgage
  • the co operative bank mortgages
  • the co operative bank personal loan
  • the co operative bank savings account

How the Brand Demand Index is measured

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