Brandwave

Heartland Bank vs Rabobank New Zealand:Which is more popular by branded search in New Zealand?

In August 2026, Heartland Bank had more branded searches than Rabobank New Zealand among retail banks in New Zealand. Heartland Bank was estimated to have 15.2K branded searches compared to Rabobank New Zealand’s 7.6K, and held a 0.64% Share of Search versus Rabobank New Zealand’s 0.32%.

Share of Search among retail banks in New Zealand in August 2026Which is more popular in search, Heartland Bank or Rabobank New Zealand?
Heartland Bank0.64%15.2K searches
vs
Rabobank New Zealand0.32%7.6K searches
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Which is more popular in search, Heartland Bank or Rabobank New Zealand?

Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Heartland Bank and Rabobank New Zealand among retail banks in New Zealand, by month

Share of Search by month for Heartland Bank, Rabobank New Zealand. The figures are in the table below the chart.

View monthly share of search table
MonthANZASBWestpacKiwibankBNZTSBSBS BankThe Co-operative BankHeartland BankRabobank New Zealand
Oct 202538%18.3%16.6%16.2%5.6%2.7%0.96%0.79%0.54%0.33%
Nov 202533.6%19.5%17.7%17.4%6%2.9%1%0.84%0.58%0.34%
Dec 202533.8%19.6%17.8%17.5%5.9%2.9%0.85%0.85%0.48%0.29%
Jan 202634.7%20.4%18.5%14.9%6.2%2.9%0.88%0.72%0.6%0.25%
Feb 202631.7%22.4%16.8%16.4%6.8%3.2%0.98%0.79%0.67%0.27%
Mar 202634.2%20.3%18.1%14.5%7.2%3%1.1%0.7%0.59%0.3%
Apr 202633.6%19.7%17.9%17.5%5.9%2.9%0.86%0.7%0.59%0.25%
May 202634.7%20.2%18.3%14.7%6.1%3.1%1.1%0.87%0.6%0.3%
Jun 202634.5%20%18.1%14.6%6%3.6%1.1%0.87%0.89%0.3%
Jul 202631.9%22.3%16.7%16.2%6.6%3.3%0.97%0.97%0.66%0.34%
Aug 202630.7%21.5%19.6%15.7%6.4%3.3%0.94%0.76%0.64%0.32%
Sep 2026——————————

How has the Heartland Bank and Rabobank New Zealand comparison changed over the last 12 months?

How did search popularity change for New Zealand retail banks in August 2026?

  1. Estimated monthly branded searches for Rabobank New Zealand in New Zealand fell 17.9% over 11 measured months, from 9.3K to 7.6K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Heartland Bank’s and Rabobank New Zealand’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heartland Bank

12 branded search terms

  • Heartland Bank
  • heartland bank business loan
  • heartland bank home loan
  • heartland bank home loans
  • heartland bank loan
  • heartland bank mortgage
  • heartland bank mortgages
  • heartland bank personal loan
  • heartland bank savings
  • heartland bank savings account
  • heartland bank term deposit
  • heartland business loan

Rabobank New Zealand

5 branded search terms

  • Rabobank
  • rabobank banking
  • rabobank savings
  • rabobank savings account
  • rabobank term deposit

How the Brand Demand Index is measured

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