Brandwave

Business lenders in New Zealand:Which brands are most popular in search?

In August 2026, Heartland Bank was the most searched among business lenders in New Zealand, with an estimated 15.2K branded searches and 86.1% estimated Share of Search within this set.

Share of Search, August 2026
  1. Heartland Bank86.1%
  2. Prospa12.5%
  3. Lending Crowd1.3%
  4. Banjo Loans0.06%

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Share of SearchLeaderboard

Compare the small business loan providers New Zealand businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among business lenders in New Zealand, by month

Share of Search by month for Heartland Bank, Prospa. The figures are in the table below the chart.

View monthly share of search table
MonthHeartland BankProspaLending CrowdBanjo Loans
Oct 202585.5%12.2%2.2%0.06%
Nov 202586%11.9%2.1%0.06%
Dec 202587.9%9.9%2.3%0%
Jan 202686.1%11.7%2.1%0.06%
Feb 202686.1%11.9%2%0.06%
Mar 202684.6%13.7%1.7%0.06%
Apr 202686.5%11.9%1.5%0.06%
May 202685.8%12.3%1.8%0.06%
Jun 202689.6%9.2%1.2%0.04%
Jul 202687.8%10.9%1.2%0.06%
Aug 202686.1%12.5%1.3%0.06%
Sep 2026————

This month’s ranking, August 2026

  1. 1.Heartland Bank

    86.1%

    held 1st · 15.2K estimated branded searches · -0.13% vs prior month · -1.7 points

  2. 2.Prospa

    12.5%

    held 2nd · 2.2K estimated branded searches · +16.9% vs prior month · +1.6 points

  3. 3.Lending Crowd

    1.3%

    held 3rd · 230 estimated branded searches · +9.5% vs prior month · +0.1 points

  4. 4.Banjo Loans

    0.06%

    held 4th · 10 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among business lenders in New Zealand?

In August 2026, Heartland Bank was the most searched among business lenders in New Zealand, with an estimated 15.2K branded searches and 86.1% estimated Share of Search within this set. Prospa is in 2nd place, 73.6 percentage points behind at 12.5% Share of Search.

New Zealand business lenders, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Heartland Bank85.5% → 86.1%89.6%Jun 202684.6%Mar 20261st
Prospa12.2% → 12.5%13.7%Mar 20269.2%Jun 20262nd
Lending Crowd2.2% → 1.3%2.3%Dec 20251.2%Jun 20263rd
Banjo Loans0.06%0.06%Jul 20260%Dec 20254th

Each finding as a sentence

  • Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand increased from 85.5% to 86.1%.
  • Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand decreased from 2.2% to 1.3%.
  • Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand peaked at 89.6% in June 2026 and was lowest at 84.6% in March 2026.
  • Across the 11 months ending August 2026, Prospa’s estimated Share of Search among business lenders in New Zealand peaked at 13.7% in March 2026 and was lowest at 9.2% in June 2026.
  • Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand peaked at 2.3% in December 2025 and was lowest at 1.2% in June 2026.
  • Across the 11 months ending August 2026, Prospa and Banjo Loans held steady: their estimated Share of Search among business lenders in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand business lenders in August 2026?

  1. In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.

  2. In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%.

  3. Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.

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