How popular isLending Crowd in search?
In August 2026, there were an estimated 230 branded searches for Lending Crowd in New Zealand which is down 42.5% over the last 11 months. Lending Crowd holds 1.3% estimated Share of Search among New Zealand business lenders and is ranked 3rd of 4 competitors for search popularity.
Heartland Bank86.1%Prospa12.5%
Lending Crowd1.3%
Banjo Loans0.06%
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Which business lenders compete with Lending Crowd?
Share of Search by month for Heartland Bank, Prospa, Lending Crowd. The figures are in the table below the chart.
View monthly share of search table
| Month | Heartland Bank | Prospa | Lending Crowd | Banjo Loans |
|---|---|---|---|---|
| Oct 2025 | 85.5% | 12.2% | 2.2% | 0.06% |
| Nov 2025 | 86% | 11.9% | 2.1% | 0.06% |
| Dec 2025 | 87.9% | 9.9% | 2.3% | 0% |
| Jan 2026 | 86.1% | 11.7% | 2.1% | 0.06% |
| Feb 2026 | 86.1% | 11.9% | 2% | 0.06% |
| Mar 2026 | 84.6% | 13.7% | 1.7% | 0.06% |
| Apr 2026 | 86.5% | 11.9% | 1.5% | 0.06% |
| May 2026 | 85.8% | 12.3% | 1.8% | 0.06% |
| Jun 2026 | 89.6% | 9.2% | 1.2% | 0.04% |
| Jul 2026 | 87.8% | 10.9% | 1.2% | 0.06% |
| Aug 2026 | 86.1% | 12.5% | 1.3% | 0.06% |
| Sep 2026 | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.1% | 15.2K | -0.13% | -1.7 points | |
| 2, held 2nd | 12.5% | 2.2K | +16.9% | +1.6 points | |
| 3, held 3rd | 1.3% | 230 | +9.5% | +0.1 points | |
| 4, held 4th | 0.06% | 10 | 0% | 0 points |
86.1%
held 1st · 15.2K estimated branded searches · -0.13% vs prior month · -1.7 points
2.
12.5%
held 2nd · 2.2K estimated branded searches · +16.9% vs prior month · +1.6 points
1.3%
held 3rd · 230 estimated branded searches · +9.5% vs prior month · +0.1 points
0.06%
held 4th · 10 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Lending Crowd and its closest rivals
How has branded search demand for Lending Crowd changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Lending Crowd in New Zealand fell from 400 to 230.
- Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand decreased from 2.2% to 1.3%.
- Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand peaked at 2.3% in December 2025 and was lowest at 1.2% in June 2026.
How did search popularity change for New Zealand business lenders in August 2026?
3 changes
In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.
In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%.
Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.
How is Lending Crowd measured?
Brandwave collects information about searches that people make online using Lending Crowd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- lending crowd
- lending crowd nz
- lendingcrowd
- lendingcrowd nz
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Is Lending Crowd your brand?
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