Heartland Bank vs Lending Crowd:Which is more popular by branded search in New Zealand?
In August 2026, Heartland Bank had more branded searches than Lending Crowd among business lenders in New Zealand. Heartland Bank was estimated to have 15.2K branded searches compared to Lending Crowd’s 230, and held an 86.1% Share of Search versus Lending Crowd’s 1.3%.
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Which is more popular in search, Heartland Bank or Lending Crowd?
Compare the small business loan providers New Zealand businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Heartland Bank, Lending Crowd. The figures are in the table below the chart.
View monthly share of search table
| Month | Heartland Bank | Prospa | Lending Crowd | Banjo Loans |
|---|---|---|---|---|
| Oct 2025 | 85.5% | 12.2% | 2.2% | 0.06% |
| Nov 2025 | 86% | 11.9% | 2.1% | 0.06% |
| Dec 2025 | 87.9% | 9.9% | 2.3% | 0% |
| Jan 2026 | 86.1% | 11.7% | 2.1% | 0.06% |
| Feb 2026 | 86.1% | 11.9% | 2% | 0.06% |
| Mar 2026 | 84.6% | 13.7% | 1.7% | 0.06% |
| Apr 2026 | 86.5% | 11.9% | 1.5% | 0.06% |
| May 2026 | 85.8% | 12.3% | 1.8% | 0.06% |
| Jun 2026 | 89.6% | 9.2% | 1.2% | 0.04% |
| Jul 2026 | 87.8% | 10.9% | 1.2% | 0.06% |
| Aug 2026 | 86.1% | 12.5% | 1.3% | 0.06% |
| Sep 2026 | — | — | — | — |
How has the Heartland Bank and Lending Crowd comparison changed over the last 12 months?
3 findings
- Heartland Bank was ahead of Lending Crowd in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among business lenders in New Zealand moved from 85.5% to 86.1%, and its estimated monthly branded searches moved from 15.3K to 15.2K.
- Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand moved from 2.2% to 1.3%, and its estimated monthly branded searches moved from 400 to 230.
How did search popularity change for New Zealand business lenders in August 2026?
2 changes
In August 2026, Heartland Bank lost estimated Share of Search among business lenders in New Zealand, from 87.8% to 86.1%.
Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Heartland Bank’s and Lending Crowd’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Heartland Bank
12 branded search terms
- Heartland Bank
- heartland bank business loan
- heartland bank home loan
- heartland bank home loans
- heartland bank loan
- heartland bank mortgage
- heartland bank mortgages
- heartland bank personal loan
- heartland bank savings
- heartland bank savings account
- heartland bank term deposit
- heartland business loan
Lending Crowd
4 branded search terms
- lending crowd
- lending crowd nz
- lendingcrowd
- lendingcrowd nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.