Lending Crowd vs Prospa:Which is more popular by branded search in New Zealand?
In August 2026, Prospa had more branded searches than Lending Crowd among business lenders in New Zealand. Prospa was estimated to have 2.2K branded searches compared to Lending Crowd’s 230, and held a 12.5% Share of Search versus Lending Crowd’s 1.3%.
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Which is more popular in search, Lending Crowd or Prospa?
Compare the small business loan providers New Zealand businesses borrow from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Prospa, Lending Crowd. The figures are in the table below the chart.
View monthly share of search table
| Month | Heartland Bank | Prospa | Lending Crowd | Banjo Loans |
|---|---|---|---|---|
| Oct 2025 | 85.5% | 12.2% | 2.2% | 0.06% |
| Nov 2025 | 86% | 11.9% | 2.1% | 0.06% |
| Dec 2025 | 87.9% | 9.9% | 2.3% | 0% |
| Jan 2026 | 86.1% | 11.7% | 2.1% | 0.06% |
| Feb 2026 | 86.1% | 11.9% | 2% | 0.06% |
| Mar 2026 | 84.6% | 13.7% | 1.7% | 0.06% |
| Apr 2026 | 86.5% | 11.9% | 1.5% | 0.06% |
| May 2026 | 85.8% | 12.3% | 1.8% | 0.06% |
| Jun 2026 | 89.6% | 9.2% | 1.2% | 0.04% |
| Jul 2026 | 87.8% | 10.9% | 1.2% | 0.06% |
| Aug 2026 | 86.1% | 12.5% | 1.3% | 0.06% |
| Sep 2026 | — | — | — | — |
How has the Lending Crowd and Prospa comparison changed over the last 12 months?
3 findings
- Prospa was ahead of Lending Crowd in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lending Crowd’s estimated Share of Search among business lenders in New Zealand moved from 2.2% to 1.3%, and its estimated monthly branded searches moved from 400 to 230.
- Across the 11 months ending August 2026, Prospa’s estimated Share of Search among business lenders in New Zealand moved from 12.2% to 12.5%, and its estimated monthly branded searches held steady at 2.2K.
How did search popularity change for New Zealand business lenders in August 2026?
2 changes
In August 2026, Prospa gained estimated Share of Search among business lenders in New Zealand, from 10.9% to 12.5%.
Estimated monthly branded searches for Lending Crowd in New Zealand fell 42.5% over 11 measured months, from 400 to 230 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Lending Crowd’s and Prospa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lending Crowd
4 branded search terms
- lending crowd
- lending crowd nz
- lendingcrowd
- lendingcrowd nz
Prospa
9 branded search terms
- prospa
- prospa business finance
- prospa business loan
- prospa co nz
- prospa finance
- prospa loan
- prospa near me
- prospa new zealand
- prospa nz
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.