Brandwave

BNZ vs Heartland Bank:Which is more popular?

In September 2026, Heartland Bank had more branded searches than BNZ among business lenders in New Zealand. Heartland Bank had about 14,900 branded searches, while BNZ had 720. Heartland Bank made up 51.5% of all business lender searches we track, and BNZ accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about business lenders, BNZ appeared in all five answers and Heartland Bank in two. BNZ was mentioned before Heartland Bank in every answer.

Among business lenders in New Zealand in September 2026

Who do people search for more?

Heartland Bank, about 21 searches for every 1 for BNZ

Heartland Bank 14.8K searchesBNZ 720 searches

Who does AI mention more?

BNZ, mentioned in every answer we collected

BNZ in 5 of 5Heartland Bank in 2 of 5

Who does AI recommend more?

BNZ, named ahead of Heartland Bank in every answer

BNZ first in 5Heartland Bank never first

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Top business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, BNZ appeared in all five answers. Heartland Bank was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. BNZ was listed before Heartland Bank in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BNZ1st
  2. ANZ2nd
  3. Prospa3rd
  4. Bizcap4th
  5. Heartland Bank5th
  6. UDC Finance6th
  7. Lending Crowd–
  8. Banjo Loans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizcap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UDC Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lending Crowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banjo Loans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is BNZ or Heartland Bank more popular in search?

This chart shows how often people search Google for BNZ and Heartland Bank by name. Each line represents a brand's share of searches for all eight business lenders we track, month by month, from searches in New Zealand.

BNZ and Heartland Bank among business lenders in New Zealand, by month

Share of searches by month for Heartland Bank, BNZ. The figures are in the table below the chart.

View monthly share of searches table
MonthHeartland BankUDC FinanceProspaANZBNZBizcapLending CrowdBanjo Loans
Oct 202555.7%30.3%6.7%2.7%1.5%2.2%0.97%0.04%
Nov 202556.3%30.6%6.7%2.7%1.2%1.5%0.98%0.04%
Dec 202553.4%35.6%4.9%2.6%1.1%1.4%0.92%0%
Jan 202652.1%34.7%6.1%2.5%1.1%2.5%0.91%0.04%
Feb 202656.1%30.5%6.6%2.7%1.5%1.8%0.79%0.04%
Mar 202651.5%34.2%7.2%3%1.3%2%0.73%0.03%
Apr 202652.7%35.1%6.2%2.1%1.1%2.1%0.6%0.04%
May 202655.8%30.3%6.6%2.7%1.5%2.2%0.79%0.04%
Jun 202662.2%27.6%5.1%2%0.89%1.6%0.59%0.03%
Jul 202653%35.2%5.5%2.6%1.1%2.1%0.5%0.04%
Aug 202652.8%35.2%6.4%2.1%0.92%2.1%0.5%0.04%
Sep 202651.5%34.4%6.3%2.5%2.5%2%0.73%0.03%

How has the BNZ and Heartland Bank comparison changed over the last 12 months?

3 findings
  • Heartland Bank was ahead of BNZ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, BNZ’s share of searches among business lenders in New Zealand moved from 1.5% to 2.5%, and its estimated monthly branded searches moved from 390 to 720.
  • Across the 12 months ending September 2026, Heartland Bank’s share of searches among business lenders in New Zealand moved from 55.7% to 51.5%, and its estimated monthly branded searches moved from 14.9K to 14.8K.

How did search popularity change for New Zealand business lenders in September 2026?

2 changes

  1. In September 2026, BNZ overtook Bizcap to rank 5th among business lenders in New Zealand, with 2.5% of the searches.

  2. In September 2026, Heartland Bank lost share of searches among business lenders in New Zealand, from 52.8% to 51.5%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using BNZ’s and Heartland Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BNZ

1 branded search term

  • bnz business loan

Heartland Bank

3 branded search terms

  • Heartland Bank
  • heartland bank loan
  • heartland business loan

How the Brand Demand Index is measured

Other head-to-heads among business lenders

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