Brandwave

Heartland Bank vs Prospa:Which is more popular?

In September 2026, Heartland Bank had more branded searches than Prospa among business lenders in New Zealand. Heartland Bank had about 14,900 branded searches, while Prospa had 1,820. Heartland Bank made up 51.5% of all business lender searches we track, and Prospa accounted for 6.3%. When we asked ChatGPT and Google AI Overviews about business lenders, Prospa appeared in all five answers and Heartland Bank in two. Prospa was mentioned before Heartland Bank in four out of five answers.

Among business lenders in New Zealand in September 2026

Who do people search for more?

Heartland Bank, about 8 searches for every 1 for Prospa

Heartland Bank 14.8K searchesProspa 1.8K searches

Who does AI mention more?

Prospa, mentioned in every answer we collected

Prospa in 5 of 5Heartland Bank in 2 of 5

Who does AI recommend more?

Prospa, named ahead of Heartland Bank in 4 of 5 answers

Prospa first in 4Heartland Bank first in 1

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Top business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Prospa appeared in all five answers. Heartland Bank was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Prospa was listed before Heartland Bank in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BNZ1st
  2. ANZ2nd
  3. Prospa3rd
  4. Bizcap4th
  5. Heartland Bank5th
  6. UDC Finance6th
  7. Lending Crowd–
  8. Banjo Loans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizcap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UDC Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lending Crowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banjo Loans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Heartland Bank or Prospa more popular in search?

This chart shows how often people search Google for Heartland Bank and Prospa by name. Each line represents a brand's share of searches for all eight business lenders we track, month by month, from searches in New Zealand.

Heartland Bank and Prospa among business lenders in New Zealand, by month

Share of searches by month for Heartland Bank, Prospa. The figures are in the table below the chart.

View monthly share of searches table
MonthHeartland BankUDC FinanceProspaANZBNZBizcapLending CrowdBanjo Loans
Oct 202555.7%30.3%6.7%2.7%1.5%2.2%0.97%0.04%
Nov 202556.3%30.6%6.7%2.7%1.2%1.5%0.98%0.04%
Dec 202553.4%35.6%4.9%2.6%1.1%1.4%0.92%0%
Jan 202652.1%34.7%6.1%2.5%1.1%2.5%0.91%0.04%
Feb 202656.1%30.5%6.6%2.7%1.5%1.8%0.79%0.04%
Mar 202651.5%34.2%7.2%3%1.3%2%0.73%0.03%
Apr 202652.7%35.1%6.2%2.1%1.1%2.1%0.6%0.04%
May 202655.8%30.3%6.6%2.7%1.5%2.2%0.79%0.04%
Jun 202662.2%27.6%5.1%2%0.89%1.6%0.59%0.03%
Jul 202653%35.2%5.5%2.6%1.1%2.1%0.5%0.04%
Aug 202652.8%35.2%6.4%2.1%0.92%2.1%0.5%0.04%
Sep 202651.5%34.4%6.3%2.5%2.5%2%0.73%0.03%

How has the Heartland Bank and Prospa comparison changed over the last 12 months?

3 findings
  • Heartland Bank was ahead of Prospa in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Heartland Bank’s share of searches among business lenders in New Zealand moved from 55.7% to 51.5%, and its estimated monthly branded searches moved from 14.9K to 14.8K.
  • Across the 12 months ending September 2026, Prospa’s share of searches among business lenders in New Zealand moved from 6.7% to 6.3%, and its estimated monthly branded searches held steady at 1.8K.

How did search popularity change for New Zealand business lenders in September 2026?

1 change

  1. In September 2026, Heartland Bank lost share of searches among business lenders in New Zealand, from 52.8% to 51.5%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Heartland Bank’s and Prospa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Heartland Bank

3 branded search terms

  • Heartland Bank
  • heartland bank loan
  • heartland business loan

Prospa

5 branded search terms

  • prospa
  • prospa business finance
  • prospa business loan
  • prospa finance
  • prospa loan

How the Brand Demand Index is measured

Other head-to-heads among business lenders

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