Brandwave

How popular isLending Crowd?

In September 2026, people searched for Lending Crowd by name about 210 times in New Zealand, a 19.2% decrease from the previous year. These searches made up 0.73% of all New Zealand business lender searches, placing Lending Crowd seventh out of eight lenders. When we asked both ChatGPT and Google AI Overviews about business lenders, Lending Crowd did not appear in any of the answers.

Search and AI answers in September 2026

Lending Crowd is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. Heartland BankShare of searches 51.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. UDC FinanceShare of searches 34.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  3. ProspaShare of searches 6.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ANZShare of searches 2.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. Lending CrowdShare of searches 0.73%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

Lending Crowd website (opens in a new tab)

Follow Lending Crowd and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Lending Crowd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BNZ1st
  2. ANZ2nd
  3. Prospa3rd
  4. Bizcap4th
  5. Heartland Bank5th
  6. UDC Finance6th
  7. Lending Crowd–
  8. Banjo Loans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizcap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UDC Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lending Crowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banjo Loans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which business lenders compete with Lending Crowd?

Lending Crowd against business lenders in New Zealand, by month

Share of searches by month for Heartland Bank, UDC Finance, Prospa, ANZ, BNZ, Bizcap, Lending Crowd. The figures are in the table below the chart.

View monthly share of searches table
MonthHeartland BankUDC FinanceProspaANZBNZBizcapLending CrowdBanjo Loans
Oct 202555.7%30.3%6.7%2.7%1.5%2.2%0.97%0.04%
Nov 202556.3%30.6%6.7%2.7%1.2%1.5%0.98%0.04%
Dec 202553.4%35.6%4.9%2.6%1.1%1.4%0.92%0%
Jan 202652.1%34.7%6.1%2.5%1.1%2.5%0.91%0.04%
Feb 202656.1%30.5%6.6%2.7%1.5%1.8%0.79%0.04%
Mar 202651.5%34.2%7.2%3%1.3%2%0.73%0.03%
Apr 202652.7%35.1%6.2%2.1%1.1%2.1%0.6%0.04%
May 202655.8%30.3%6.6%2.7%1.5%2.2%0.79%0.04%
Jun 202662.2%27.6%5.1%2%0.89%1.6%0.59%0.03%
Jul 202653%35.2%5.5%2.6%1.1%2.1%0.5%0.04%
Aug 202652.8%35.2%6.4%2.1%0.92%2.1%0.5%0.04%
Sep 202651.5%34.4%6.3%2.5%2.5%2%0.73%0.03%

  1. 1.Heartland Bank

    51.5%

    Held 1st. 14.8K estimated branded searches, -0.07% vs prior month. Share -1.3 points.

  2. 2.UDC Finance

    34.4%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share -0.8 points.

  3. 3.Prospa

    6.3%

    Held 3rd. 1.8K estimated branded searches, +1.7% vs prior month. Share 0 points.

  4. 4.ANZ

    2.5%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share +0.4 points.

  5. 5.BNZ

    2.5%

    Moved from 6th to 5th. 720 estimated branded searches, +176.9% vs prior month. Share +1.6 points.

  6. 6.Bizcap

    2%

    Moved from 5th to 6th. 590 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Lending Crowd

    0.73%

    Held 7th. 210 estimated branded searches, +50% vs prior month. Share +0.2 points.

  8. 8.Banjo Loans

    0.03%

    Held 8th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Lending Crowd and its closest rivals

Every comparison with Lending Crowd

6 comparisons

How has branded search demand for Lending Crowd changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Lending Crowd in New Zealand fell from 260 to 210.
  • Across the 12 months ending September 2026, Lending Crowd’s share of searches among business lenders in New Zealand held steady, from 0.97% to 0.73%.

How did search popularity change for New Zealand business lenders in September 2026?

4 changes

  1. In September 2026, BNZ overtook Bizcap to rank 5th among business lenders in New Zealand, with 2.5% of the searches.

  2. In September 2026, Heartland Bank lost share of searches among business lenders in New Zealand, from 52.8% to 51.5%.

  3. In September 2026, UDC Finance lost share of searches among business lenders in New Zealand, from 35.2% to 34.4%.

  4. Estimated monthly branded searches for Lending Crowd in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are Lending Crowd’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Lending Crowd’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lending crowd
  • lendingcrowd

Do you work for Lending Crowd? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Lending Crowd your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free