Brandwave

Lending Crowd vs UDC Finance:Which is more popular?

In September 2026, UDC Finance had more branded searches than Lending Crowd among business lenders in New Zealand. UDC Finance had about 9,900 branded searches, while Lending Crowd had 210. UDC Finance made up 34.4% of all business lender searches we track, and Lending Crowd accounted for 0.73%. When we asked ChatGPT and Google AI Overviews about business lenders, UDC Finance appeared in two of the five answers and Lending Crowd in none.

Among business lenders in New Zealand in September 2026

Who do people search for more?

UDC Finance, about 47 searches for every 1 for Lending Crowd

UDC Finance 9.9K searchesLending Crowd 210 searches

Who does AI mention more?

UDC Finance, mentioned in 2 of 5 answers, Lending Crowd in 0

UDC Finance in 2 of 5Lending Crowd in 0 of 5

Who does AI recommend more?

UDC Finance, the only one of the two named

UDC Finance first in 2Lending Crowd never named

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Top business lenders in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, UDC Finance was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Lending Crowd did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. BNZ1st
  2. ANZ2nd
  3. Prospa3rd
  4. Bizcap4th
  5. Heartland Bank5th
  6. UDC Finance6th
  7. Lending Crowd–
  8. Banjo Loans–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Prospa5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • BNZ5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bizcap5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ANZ4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland Bank2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • UDC Finance2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lending Crowd0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Banjo Loans0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about business lenders

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Lending Crowd or UDC Finance more popular in search?

This chart shows how often people search Google for Lending Crowd and UDC Finance by name. Each line represents a brand's share of searches for all eight business lenders we track, month by month, from searches in New Zealand.

Lending Crowd and UDC Finance among business lenders in New Zealand, by month

Share of searches by month for UDC Finance, Lending Crowd. The figures are in the table below the chart.

View monthly share of searches table
MonthHeartland BankUDC FinanceProspaANZBNZBizcapLending CrowdBanjo Loans
Oct 202555.7%30.3%6.7%2.7%1.5%2.2%0.97%0.04%
Nov 202556.3%30.6%6.7%2.7%1.2%1.5%0.98%0.04%
Dec 202553.4%35.6%4.9%2.6%1.1%1.4%0.92%0%
Jan 202652.1%34.7%6.1%2.5%1.1%2.5%0.91%0.04%
Feb 202656.1%30.5%6.6%2.7%1.5%1.8%0.79%0.04%
Mar 202651.5%34.2%7.2%3%1.3%2%0.73%0.03%
Apr 202652.7%35.1%6.2%2.1%1.1%2.1%0.6%0.04%
May 202655.8%30.3%6.6%2.7%1.5%2.2%0.79%0.04%
Jun 202662.2%27.6%5.1%2%0.89%1.6%0.59%0.03%
Jul 202653%35.2%5.5%2.6%1.1%2.1%0.5%0.04%
Aug 202652.8%35.2%6.4%2.1%0.92%2.1%0.5%0.04%
Sep 202651.5%34.4%6.3%2.5%2.5%2%0.73%0.03%

How has the Lending Crowd and UDC Finance comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand business lenders in September 2026?

2 changes

  1. In September 2026, UDC Finance lost share of searches among business lenders in New Zealand, from 35.2% to 34.4%.

  2. Estimated monthly branded searches for Lending Crowd in New Zealand fell 19.2% over 12 measured months, from 260 to 210 in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Lending Crowd’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Lending Crowd

2 branded search terms

  • lending crowd
  • lendingcrowd

UDC Finance

2 branded search terms

  • udc finance
  • udcfinance

How the Brand Demand Index is measured

Other head-to-heads among business lenders

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