Brandwave

How popular isHeartland Bank?

In September 2026, people searched for Heartland Bank by name about 14,900 times in New Zealand, about the same as the previous year. These searches made up 22.5% of all New Zealand car finance provider searches, placing Heartland Bank second out of eight providers. When we asked both ChatGPT and Google AI Overviews about car finance providers, Heartland Bank appeared in four of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Heartland Bank is the second most searched of 8 competitors and the third most recommended in AI answers.

  1. MTF FinanceShare of searches 28.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 6th
  2. Heartland BankShare of searches 22.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. Avanti FinanceShare of searches 16.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. HarmoneyShare of searches 16%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  5. UDC FinanceShare of searches 15%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th

+3 more

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Top car finance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Heartland Bank was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Heartland Bank is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Simplify1st
  2. AA Money2nd
  3. Heartland Bank3rd
  4. UDC Finance4th
  5. Harmoney5th
  6. MTF Finance6th
  7. Marac7th
  8. Avanti Finance–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • MTF Finance4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Heartland Bank4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Harmoney4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • AA Money4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • UDC Finance3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simplify3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Marac1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Avanti Finance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car finance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which car finance providers compete with Heartland Bank?

Heartland Bank against car finance providers in New Zealand, by month

Share of searches by month for MTF Finance, Heartland Bank, Avanti Finance, Harmoney, UDC Finance. The figures are in the table below the chart.

View monthly share of searches table
MonthMTF FinanceHeartland BankAvanti FinanceHarmoneyUDC FinanceSimplifyMaracAA Money
Oct 202531.9%22.8%14%16.2%12.5%0.6%1.1%0.76%
Nov 202529.3%23.4%14.4%17.3%12.8%0.7%1.2%0.84%
Dec 202529.2%20.9%15.1%18.3%14%0.74%1.1%0.74%
Jan 202631%22.1%13.5%15.9%14.8%0.82%1.1%0.79%
Feb 202629.6%23.6%14.5%16.9%12.9%0.73%0.97%0.73%
Mar 202630.4%21.5%15.8%15.5%14.4%0.96%0.89%0.58%
Apr 202627.2%23.5%14.4%16.7%15.7%0.87%0.99%0.64%
May 202629.6%23.6%14.6%16.9%12.9%0.88%1%0.56%
Jun 202625.7%30.6%15.6%12.3%13.7%0.73%0.86%0.44%
Jul 202627.1%23.6%17.3%14.1%15.8%0.83%0.8%0.51%
Aug 202627%23.4%17.9%13.8%15.7%0.9%0.81%0.58%
Sep 202628.2%22.5%16.5%16%15%0.67%0.62%0.53%

  1. 1.MTF Finance

    28.2%

    Held 1st. 18.6K estimated branded searches, +8.8% vs prior month. Share +1.2 points.

  2. 2.Heartland Bank

    22.5%

    Held 2nd. 14.8K estimated branded searches, 0% vs prior month. Share -0.9 points.

  3. 3.Avanti Finance

    16.5%

    Held 3rd. 10.9K estimated branded searches, -3.7% vs prior month. Share -1.4 points.

  4. 4.Harmoney

    16%

    Moved from 5th to 4th. 10.6K estimated branded searches, +21.1% vs prior month. Share +2.2 points.

  5. 5.UDC Finance

    15%

    Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share -0.6 points.

  6. 6.Simplify

    0.67%

    Held 6th. 440 estimated branded searches, -22.8% vs prior month. Share -0.2 points.

  7. 7.Marac

    0.62%

    Held 7th. 410 estimated branded searches, -19.6% vs prior month. Share -0.2 points.

  8. 8.AA Money

    0.53%

    Held 8th. 350 estimated branded searches, -5.4% vs prior month. Share -0.1 points.

Compare popularity between Heartland Bank and its closest rivals

Every comparison with Heartland Bank

19 comparisons

How has branded search demand for Heartland Bank changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Heartland Bank in New Zealand held steady at 14.9K.
  • Across the 12 months ending September 2026, Heartland Bank’s share of searches among car finance providers in New Zealand peaked at 30.6% in June 2026 and was lowest at 20.9% in December 2025.

How did search popularity change for New Zealand car finance providers in September 2026?

6 changes

  1. In September 2026, Harmoney overtook UDC Finance to rank 4th among car finance providers in New Zealand, with 16% of the searches.

  2. In September 2026, MTF Finance gained share of searches among car finance providers in New Zealand, from 27% to 28.2%.

  3. In September 2026, Avanti Finance lost share of searches among car finance providers in New Zealand, from 17.9% to 16.5%.

  4. In September 2026, Heartland Bank lost share of searches among car finance providers in New Zealand, from 23.4% to 22.5%.

  5. In September 2026, UDC Finance lost share of searches among car finance providers in New Zealand, from 15.7% to 15%.

  6. Estimated monthly branded searches for Simplify in New Zealand rose 12.8% over 12 measured months, from 390 to 440 in September 2026.

How are Heartland Bank’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Heartland Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • Heartland Bank
  • heartland bank loan
  • heartland bank savings
  • heartland business loan

Do you work for Heartland Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Heartland Bank compete?

Heartland Bank is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
retail banks9th of 100.65%Show ranking
Car finance providers2nd of 822.5%Shown above
Business lenders1st of 851.5%Show ranking
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