ANZ vs Heartland Bank:Which is more popular by branded search in New Zealand?
In August 2026, ANZ had more branded searches than Heartland Bank among retail banks in New Zealand. ANZ was estimated to have 731K branded searches compared to Heartland Bank’s 15.2K, and held a 30.7% Share of Search versus Heartland Bank’s 0.64%.
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Which is more popular in search, ANZ or Heartland Bank?
Banks and building societies offering everyday banking to NZ consumers. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for ANZ, Heartland Bank. The figures are in the table below the chart.
View monthly share of search table
| Month | ANZ | ASB | Westpac | Kiwibank | BNZ | TSB | SBS Bank | The Co-operative Bank | Heartland Bank | Rabobank New Zealand |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38% | 18.3% | 16.6% | 16.2% | 5.6% | 2.7% | 0.96% | 0.79% | 0.54% | 0.33% |
| Nov 2025 | 33.6% | 19.5% | 17.7% | 17.4% | 6% | 2.9% | 1% | 0.84% | 0.58% | 0.34% |
| Dec 2025 | 33.8% | 19.6% | 17.8% | 17.5% | 5.9% | 2.9% | 0.85% | 0.85% | 0.48% | 0.29% |
| Jan 2026 | 34.7% | 20.4% | 18.5% | 14.9% | 6.2% | 2.9% | 0.88% | 0.72% | 0.6% | 0.25% |
| Feb 2026 | 31.7% | 22.4% | 16.8% | 16.4% | 6.8% | 3.2% | 0.98% | 0.79% | 0.67% | 0.27% |
| Mar 2026 | 34.2% | 20.3% | 18.1% | 14.5% | 7.2% | 3% | 1.1% | 0.7% | 0.59% | 0.3% |
| Apr 2026 | 33.6% | 19.7% | 17.9% | 17.5% | 5.9% | 2.9% | 0.86% | 0.7% | 0.59% | 0.25% |
| May 2026 | 34.7% | 20.2% | 18.3% | 14.7% | 6.1% | 3.1% | 1.1% | 0.87% | 0.6% | 0.3% |
| Jun 2026 | 34.5% | 20% | 18.1% | 14.6% | 6% | 3.6% | 1.1% | 0.87% | 0.89% | 0.3% |
| Jul 2026 | 31.9% | 22.3% | 16.7% | 16.2% | 6.6% | 3.3% | 0.97% | 0.97% | 0.66% | 0.34% |
| Aug 2026 | 30.7% | 21.5% | 19.6% | 15.7% | 6.4% | 3.3% | 0.94% | 0.76% | 0.64% | 0.32% |
| Sep 2026 | — | — | — | — | — | — | — | — | — | — |
How has the ANZ and Heartland Bank comparison changed over the last 12 months?
3 findings
- ANZ was ahead of Heartland Bank in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, ANZ’s estimated Share of Search among retail banks in New Zealand moved from 38% to 30.7%, and its estimated monthly branded searches moved from 1.1M to 731K.
- Across the 11 months ending August 2026, Heartland Bank’s estimated Share of Search among retail banks in New Zealand moved from 0.54% to 0.64%, and its estimated monthly branded searches moved from 15.3K to 15.2K.
How did search popularity change for New Zealand retail banks in August 2026?
1 change
In August 2026, ANZ lost estimated Share of Search among retail banks in New Zealand, from 31.9% to 30.7%.
How each brand is measured
Brandwave collects information about searches that people make online using ANZ’s and Heartland Bank’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
ANZ
17 branded search terms
- anz
- ANZ Bank
- anz banking
- anz credit card
- anz home loan
- anz home loans
- anz investments
- anz kiwisaver
- anz kiwisaver fund
- anz kiwisaver scheme
- anz mortgage
- anz mortgages
- anz personal loan
- anz savings
- anz savings account
- anz term deposit
- kiwisaver anz
Heartland Bank
12 branded search terms
- Heartland Bank
- heartland bank business loan
- heartland bank home loan
- heartland bank home loans
- heartland bank loan
- heartland bank mortgage
- heartland bank mortgages
- heartland bank personal loan
- heartland bank savings
- heartland bank savings account
- heartland bank term deposit
- heartland business loan
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.