Brandwave

Car finance providers in New Zealand:Which brands are most popular in search?

In August 2026, MTF Finance was the most searched among car finance providers in New Zealand, with an estimated 18.1K branded searches and 43.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. MTF Finance43.9%
  2. Avanti Finance28.1%
  3. UDC Finance26.7%
  4. Marac1.2%

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Share of SearchLeaderboard

Compare the lenders New Zealanders use to finance a car. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among car finance providers in New Zealand, by month

Share of Search by month for MTF Finance, Avanti Finance, UDC Finance. The figures are in the table below the chart.

View monthly share of search table
MonthMTF FinanceAvanti FinanceUDC FinanceMarac
Oct 202553.5%22.5%22.1%1.8%
Nov 202550.9%23.8%23.4%1.9%
Dec 202549.1%24.4%24.8%1.7%
Jan 202651.1%21.6%25.6%1.7%
Feb 202650.8%24%23.6%1.6%
Mar 202649.3%24.6%24.7%1.4%
Apr 202646.6%23.6%28.3%1.6%
May 202650.3%24%24.1%1.6%
Jun 202645.9%26.7%25.9%1.4%
Jul 202644.5%27.2%27.1%1.2%
Aug 202643.9%28.1%26.7%1.2%
Sep 2026————

This month’s ranking, August 2026

  1. 1.MTF Finance

    43.9%

    held 1st · 18.1K estimated branded searches · -0.22% vs prior month · -0.6 points

  2. 2.Avanti Finance

    28.1%

    held 2nd · 11.6K estimated branded searches · +4.6% vs prior month · +1 points

  3. 3.UDC Finance

    26.7%

    held 3rd · 11K estimated branded searches · -0.45% vs prior month · -0.4 points

  4. 4.Marac

    1.2%

    held 4th · 510 estimated branded searches · +2% vs prior month · 0 points

Compare search popularity between leading brands

Which brand is most popular in search among car finance providers in New Zealand?

In August 2026, MTF Finance was the most searched among car finance providers in New Zealand, with an estimated 18.1K branded searches and 43.9% estimated Share of Search within this set. Avanti Finance is in 2nd place, 15.8 percentage points behind at 28.1% Share of Search.

New Zealand car finance providers, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
MTF Finance53.5% → 43.9%53.5%Oct 202543.9%Aug 20261st
Avanti Finance22.5% → 28.1%28.1%Aug 202621.6%Jan 20262nd
UDC Finance22.1% → 26.7%28.3%Apr 202622.1%Oct 20253rd
Marac1.8% → 1.2%1.9%Nov 20251.2%Jul 20264th

Each finding as a sentence

  • Across the 11 months ending August 2026, MTF Finance’s estimated Share of Search among car finance providers in New Zealand decreased from 53.5% to 43.9%.
  • Across the 11 months ending August 2026, Avanti Finance’s estimated Share of Search among car finance providers in New Zealand increased from 22.5% to 28.1%.
  • Across the 11 months ending August 2026, UDC Finance’s estimated Share of Search among car finance providers in New Zealand increased from 22.1% to 26.7%.
  • Across the 11 months ending August 2026, Marac’s estimated Share of Search among car finance providers in New Zealand decreased from 1.8% to 1.2%.
  • Across the 11 months ending August 2026, Avanti Finance’s estimated Share of Search among car finance providers in New Zealand peaked at 28.1% in August 2026 and was lowest at 21.6% in January 2026.
  • Across the 11 months ending August 2026, UDC Finance’s estimated Share of Search among car finance providers in New Zealand peaked at 28.3% in April 2026 and was lowest at 22.1% in October 2025.

How did search popularity change for New Zealand car finance providers in August 2026?

  1. In August 2026, Avanti Finance gained estimated Share of Search among car finance providers in New Zealand, from 27.2% to 28.1%.

  2. In August 2026, MTF Finance lost estimated Share of Search among car finance providers in New Zealand, from 44.5% to 43.9%.

  3. Estimated monthly branded searches for UDC Finance in New Zealand rose 21.9% over 11 measured months, from 9K to 11K in August 2026.

  4. Estimated monthly branded searches for Marac in New Zealand fell 31.1% over 11 measured months, from 740 to 510 in August 2026.

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