MTF Finance vs UDC Finance:Which is more popular by branded search in New Zealand?
In August 2026, MTF Finance had more branded searches than UDC Finance among car finance providers in New Zealand. MTF Finance was estimated to have 18.1K branded searches compared to UDC Finance’s 11K, and held a 43.9% Share of Search versus UDC Finance’s 26.7%.
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Which is more popular in search, MTF Finance or UDC Finance?
Compare the lenders New Zealanders use to finance a car. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for MTF Finance, UDC Finance. The figures are in the table below the chart.
View monthly share of search table
| Month | MTF Finance | Avanti Finance | UDC Finance | Marac |
|---|---|---|---|---|
| Oct 2025 | 53.5% | 22.5% | 22.1% | 1.8% |
| Nov 2025 | 50.9% | 23.8% | 23.4% | 1.9% |
| Dec 2025 | 49.1% | 24.4% | 24.8% | 1.7% |
| Jan 2026 | 51.1% | 21.6% | 25.6% | 1.7% |
| Feb 2026 | 50.8% | 24% | 23.6% | 1.6% |
| Mar 2026 | 49.3% | 24.6% | 24.7% | 1.4% |
| Apr 2026 | 46.6% | 23.6% | 28.3% | 1.6% |
| May 2026 | 50.3% | 24% | 24.1% | 1.6% |
| Jun 2026 | 45.9% | 26.7% | 25.9% | 1.4% |
| Jul 2026 | 44.5% | 27.2% | 27.1% | 1.2% |
| Aug 2026 | 43.9% | 28.1% | 26.7% | 1.2% |
| Sep 2026 | — | — | — | — |
How has the MTF Finance and UDC Finance comparison changed over the last 12 months?
3 findings
- MTF Finance was ahead of UDC Finance in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, MTF Finance’s estimated Share of Search among car finance providers in New Zealand moved from 53.5% to 43.9%, and its estimated monthly branded searches moved from 21.8K to 18.1K.
- Across the 11 months ending August 2026, UDC Finance’s estimated Share of Search among car finance providers in New Zealand moved from 22.1% to 26.7%, and its estimated monthly branded searches moved from 9K to 11K.
How did search popularity change for New Zealand car finance providers in August 2026?
2 changes
In August 2026, MTF Finance lost estimated Share of Search among car finance providers in New Zealand, from 44.5% to 43.9%.
Estimated monthly branded searches for UDC Finance in New Zealand rose 21.9% over 11 measured months, from 9K to 11K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using MTF Finance’s and UDC Finance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
MTF Finance
22 branded search terms
- finance mtf
- mtf
- mtf car finance
- mtf car loan
- mtf car loans
- mtf carlton corner
- mtf co nz
- mtf finance
- mtf finance henderson
- mtf finance interest rates
- mtf finance near me
- mtf finance new plymouth
- mtf finance new zealand
- mtf finance nz
- mtf finance personal loan
- mtf finance rates
- mtf loan
- mtf loans
- mtf nz
- mtf personal loan
- mtf personal loans
- mtf vehicle finance
UDC Finance
6 branded search terms
- udc co nz
- udc finance
- udc finance contact
- udc finance near me
- udc finance nz
- udcfinance
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Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.