How popular isGoodwill Law?
In October 2026, people searched for Goodwill Law by name about 170 times in New Zealand, a 34.6% decrease from the previous year. These searches made up 6.5% of all New Zealand New Plymouth law firm searches, placing Goodwill Law sixth out of six firms. When we asked both ChatGPT and Google AI Overviews about New Plymouth law firms, Goodwill Law appeared in all answers and was the third most recommended of the six.
Goodwill Law is the sixth most searched of 6 competitors and the third most recommended in the AI answers we collected.
Govett QuilliamShare of searches 36.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Nicholsons LawyersShare of searches 24.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Connect Legal TaranakiShare of searches 13.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
C&M LegalShare of searches 11.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
Goodwill LawShare of searches 6.5%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Follow Goodwill Law and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top New Plymouth law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Goodwill Law appeared in all three answers. Goodwill Law is the third most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Govett Quilliam3 of 3Named in 3 of 3 ChatGPT answers
- Nicholsons Lawyers3 of 3Named in 3 of 3 ChatGPT answers
- Goodwill Law3 of 3Named in 3 of 3 ChatGPT answers
- Connect Legal Taranaki2 of 3Named in 2 of 3 ChatGPT answers
- C&M Legal1 of 3Named in 1 of 3 ChatGPT answers
- Quinlaw0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best law firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best law firm in New Plymouth, New Zealand for legal help?”
Searched Google, AI Overview
“new plymouth lawyers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property lawyer new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Goodwill Law compared with other New Zealand New Plymouth law firms?
Share of searches by month for Govett Quilliam, Nicholsons Lawyers, Connect Legal Taranaki, C&M Legal, Quinlaw, Goodwill Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govett Quilliam | Nicholsons Lawyers | Connect Legal Taranaki | C&M Legal | Quinlaw | Goodwill Law |
|---|---|---|---|---|---|---|
| Nov 2025 | 34.8% | 27.7% | 7.8% | 12.1% | 7.8% | 9.9% |
| Dec 2025 | 28.4% | 27.6% | 9.5% | 14.7% | 12.1% | 7.8% |
| Jan 2026 | 30.1% | 29.3% | 10.5% | 10.5% | 12.8% | 6.8% |
| Feb 2026 | 36% | 28.7% | 8.1% | 10.3% | 10.3% | 6.6% |
| Mar 2026 | 33.6% | 26.7% | 11.6% | 11% | 9.6% | 7.5% |
| Apr 2026 | 30.3% | 29.5% | 8.3% | 12.9% | 10.6% | 8.3% |
| May 2026 | 31.7% | 31.7% | 8.9% | 11.4% | 8.9% | 7.3% |
| Jun 2026 | 33.9% | 27.1% | 9.3% | 8.5% | 9.3% | 11.9% |
| Jul 2026 | 33.6% | 33.6% | 7.8% | 9.5% | 7.8% | 7.8% |
| Aug 2026 | 29.4% | 35.3% | 10.3% | 8.8% | 8.1% | 8.1% |
| Sep 2026 | 38% | 24.8% | 10.9% | 10.9% | 7% | 8.5% |
| Oct 2026 | 36.4% | 24.3% | 13.1% | 11.2% | 8.4% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 390 | -20.4% | -1.5 points | |
| 2, held 2nd | 24.3% | 260 | -18.8% | -0.5 points | |
| 3, moved from 4th to 3rd | 13.1% | 140 | 0% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.2% | 120 | -14.3% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 8.4% | 90 | 0% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.5% | 70 | -36.4% | -2 pointsmoved from 5th to 6th |
36.4%
Held 1st. 390 estimated branded searches, -20.4% vs prior month. Share -1.5 points.
24.3%
Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
13.1%
Moved from 4th to 3rd. 140 estimated branded searches, 0% vs prior month. Share +2.2 points.
11.2%
Moved from 3rd to 4th. 120 estimated branded searches, -14.3% vs prior month. Share +0.4 points.
5.Quinlaw
8.4%
Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +1.4 points.
6.5%
Moved from 5th to 6th. 70 estimated branded searches, -36.4% vs prior month. Share -2 points.
Compare popularity between Goodwill Law and its closest rivals
Every comparison with Goodwill Law
11 comparisons
- C&M Legal vs Goodwill Law
- Connect Legal Taranaki vs Goodwill Law
- Goodwill Law vs Govett Quilliam
- Goodwill Law vs Nicholsons Lawyers
- Goodwill Law vs Quinlaw
- Brown & Bates vs Goodwill Law
- Carlile Dowling vs Goodwill Law
- Goodwill Law vs Langley Twigg Law
- Goodwill Law vs Legal Matters
- Goodwill Law vs Sainsbury Logan & Williams
- Goodwill Law vs Willis Legal
How has branded search demand for Goodwill Law changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Goodwill Law in New Zealand fell from 260 to 170.
- Across the 12 months ending October 2026, Goodwill Law’s share of searches among New Plymouth law firms in New Zealand decreased from 9.9% to 6.5%.
- Across the 12 months ending October 2026, Goodwill Law’s share of searches among New Plymouth law firms in New Zealand peaked at 11.9% in June 2026 and was lowest at 6.5% in October 2026.
- Across the 12 months ending October 2026, Goodwill Law fell from 4th to 6th among New Plymouth law firms in New Zealand.
How did search popularity change for New Zealand New Plymouth law firms in October 2026?
6 changes
In October 2026, Quinlaw overtook Goodwill Law to rank 5th among New Plymouth law firms in New Zealand, with 8.4% of the searches.
In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.
In October 2026, Goodwill Law lost share of searches among New Plymouth law firms in New Zealand, from 8.5% to 6.5%.
In October 2026, Govett Quilliam lost share of searches among New Plymouth law firms in New Zealand, from 38% to 36.4%.
In October 2026, Nicholsons Lawyers lost share of searches among New Plymouth law firms in New Zealand, from 24.8% to 24.3%.
Estimated monthly branded searches for C&M Legal in New Zealand fell 29.4% over 12 measured months, from 170 to 120 in October 2026.
How are Goodwill Law’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Goodwill Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- goodwill law
- goodwill.law
Do you work for Goodwill Law? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Goodwill Law compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Napier law firms | 7th of 7 | 0.82% | Show ranking |
| New Plymouth law firms | 6th of 6 | 6.5% | Shown above |
Is Goodwill Law your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.