Brandwave

Napier law firms in New Zealand:Which brands are most popular in search?

In August 2026, Willis Legal was the most searched among napier law firms in New Zealand, with an estimated 420 branded searches and 51.9% estimated Share of Search within this set.

Share of Search, August 2026
  1. Willis Legal51.9%
  2. Sainsbury Logan & Williams29.6%
  3. Carlile Dowling16%
  4. Goodwill Law1.2%
  5. Legal Matters1.2%

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Share of SearchLeaderboard

Compare Napier law firms using branded searches made in Napier. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among napier law firms in New Zealand, by month

Share of Search by month for Willis Legal, Sainsbury Logan & Williams, Carlile Dowling. The figures are in the table below the chart.

View monthly share of search table
MonthWillis LegalSainsbury Logan & WilliamsCarlile DowlingGoodwill LawLegal Matters
Oct 202552.5%28.3%16.2%1%2%
Nov 202548.6%32.7%15.9%0.93%1.9%
Dec 202549.4%31.2%16.9%1.3%1.3%
Jan 202650.5%31.2%16.1%1.1%1.1%
Feb 202644.8%34.3%19%0.95%0.95%
Mar 202648.7%31.1%17.6%0.84%1.7%
Apr 202648.3%29.9%19.5%1.1%1.1%
May 202654.7%22.1%20.9%1.2%1.2%
Jun 202651.2%28%18.3%1.2%1.2%
Jul 202646.9%30.9%19.8%0%2.5%
Aug 202651.9%29.6%16%1.2%1.2%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Willis Legal

    51.9%

    held 1st · 420 estimated branded searches · +10.5% vs prior month · +4.9 points

  2. 2.Sainsbury Logan & Williams

    29.6%

    held 2nd · 240 estimated branded searches · -4% vs prior month · -1.2 points

  3. 3.Carlile Dowling

    16%

    held 3rd · 130 estimated branded searches · -18.8% vs prior month · -3.7 points

  4. 4.Goodwill Law

    1.2%

    moved from 5th to 4th · 10 estimated branded searches · — vs prior month · +1.2 points

  5. 5.Legal Matters

    1.2%

    moved from 4th to 5th · 10 estimated branded searches · -50% vs prior month · -1.2 points

Compare search popularity between leading brands

Which brand is most popular in search among napier law firms in New Zealand?

In August 2026, Willis Legal was the most searched among napier law firms in New Zealand, with an estimated 420 branded searches and 51.9% estimated Share of Search within this set. Sainsbury Logan & Williams is in 2nd place, 22.2 percentage points behind at 29.6% Share of Search.

New Zealand napier law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Willis Legal52.5% → 51.9%54.7%May 202644.8%Feb 20261st
Sainsbury Logan & Williams28.3% → 29.6%34.3%Feb 202622.1%May 20262nd
Carlile Dowling16.2% → 16%20.9%May 202615.9%Nov 20253rd
Goodwill Law1% → 1.2%1.3%Dec 20250%Jul 20265th → 4th
Legal Matters2% → 1.2%2.5%Jul 20260.95%Feb 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand decreased from 52.5% to 51.9%.
  • Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand increased from 28.3% to 29.6%.
  • Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand decreased from 2% to 1.2%.
  • Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand peaked at 54.7% in May 2026 and was lowest at 44.8% in February 2026.
  • Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand peaked at 34.3% in February 2026 and was lowest at 22.1% in May 2026.
  • Across the 11 months ending August 2026, Carlile Dowling’s estimated Share of Search among napier law firms in New Zealand peaked at 20.9% in May 2026 and was lowest at 15.9% in November 2025.
  • Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand peaked at 1.3% in December 2025 and was lowest at 0% in July 2026.
  • Across the 11 months ending August 2026, Legal Matters’ estimated Share of Search among napier law firms in New Zealand peaked at 2.5% in July 2026 and was lowest at 0.95% in February 2026.
  • Across the 11 months ending August 2026, Goodwill Law rose from 5th to 4th among napier law firms in New Zealand.
  • Across the 11 months ending August 2026, Legal Matters fell from 4th to 5th among napier law firms in New Zealand.
  • Across the 11 months ending August 2026, Carlile Dowling held steady: its estimated Share of Search among napier law firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand napier law firms in August 2026?

  1. In August 2026, Goodwill Law overtook Legal Matters to rank 4th among napier law firms in New Zealand, at 1.2%.

  2. In August 2026, Willis Legal gained estimated Share of Search among napier law firms in New Zealand, from 46.9% to 51.9%.

  3. In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 19.8% to 16%.

  4. In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 30.9% to 29.6%.

  5. In August 2026, Legal Matters lost estimated Share of Search among napier law firms in New Zealand, from 2.5% to 1.2%.

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