Brandwave

How popular isLegal Matters?

In October 2026, people searched for Legal Matters by name about 110 times in New Zealand, an 83.3% increase from the previous year. These searches made up 3.3% of all New Zealand Napier law firm searches, placing Legal Matters fifth out of seven firms. When we asked both ChatGPT and Google AI Overviews about Napier law firms, Legal Matters appeared in one of the three answers and was the sixth most recommended of the seven.

Search and AI answers in October 2026

Legal Matters is the fifth most searched of 7 competitors and the sixth most recommended in the AI answers we collected.

  1. Willis LegalShare of searches 31.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  2. Langley Twigg LawShare of searches 26.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  3. Sainsbury Logan & WilliamsShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
  4. Carlile DowlingShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  5. Legal MattersShare of searches 3.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th

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Top Napier law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Legal Matters was mentioned in one out of three: in one of the three ChatGPT answers. Legal Matters is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Langley Twigg Law1st
  2. Carlile Dowling2nd
  3. Sainsbury Logan & Williams3rd
  4. Willis Legal4th
  5. Brown & Bates5th
  6. Legal Matters6th
  7. Goodwill Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Legal Matters compared with other New Zealand Napier law firms?

Legal Matters against Napier law firms in New Zealand, by month

Share of searches by month for Willis Legal, Langley Twigg Law, Sainsbury Logan & Williams, Carlile Dowling, Legal Matters. The figures are in the table below the chart.

View monthly share of searches table
MonthWillis LegalLangley Twigg LawSainsbury Logan & WilliamsCarlile DowlingLegal MattersBrown & BatesGoodwill Law
Nov 202540%24.6%18.5%13.1%2.3%0.77%0.77%
Dec 202535.8%30.2%17.9%12.3%1.9%0.94%0.94%
Jan 202633.6%34.3%18.6%10.7%1.4%0.71%0.71%
Feb 202633.1%27.5%22.5%14.1%1.4%0.7%0.7%
Mar 202635.2%29.1%20%12.7%1.8%0.61%0.61%
Apr 202633.3%31%19%13.5%1.6%0.79%0.79%
May 202634.6%35.3%14%13.2%1.5%0.74%0.74%
Jun 202634.1%31.7%17.1%12.2%1.6%2.4%0.81%
Jul 202631.4%32.2%19%13.2%2.5%1.7%0%
Aug 202634.4%32%18.9%10.7%1.6%1.6%0.82%
Sep 202635.6%29.5%17.4%12.9%2.3%1.5%0.76%
Oct 202631.1%26.2%18.9%18%3.3%1.6%0.82%

  1. 1.Willis Legal

    31.1%

    Held 1st. 380 estimated branded searches, -19.1% vs prior month. Share -4.5 points.

  2. 2.Langley Twigg Law

    26.2%

    Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -3.3 points.

  3. 3.Sainsbury Logan & Williams

    18.9%

    Held 3rd. 230 estimated branded searches, 0% vs prior month. Share +1.4 points.

  4. 4.Carlile Dowling

    18%

    Held 4th. 220 estimated branded searches, +29.4% vs prior month. Share +5.2 points.

  5. 5.Legal Matters

    3.3%

    Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +1 points.

  6. 6.Brown & Bates

    1.6%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.

  7. 7.Goodwill Law

    0.82%

    Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between Legal Matters and its closest rivals

Every comparison with Legal Matters

6 comparisons

How has branded search demand for Legal Matters changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Legal Matters in New Zealand rose from 60 to 110.
  • Across the 12 months ending October 2026, Legal Matters’ share of searches among Napier law firms in New Zealand increased from 2.3% to 3.3%.
  • Across the 12 months ending October 2026, Legal Matters’ share of searches among Napier law firms in New Zealand peaked at 3.3% in October 2026 and was lowest at 1.4% in February 2026.

How did search popularity change for New Zealand Napier law firms in October 2026?

6 changes

  1. In October 2026, Carlile Dowling gained share of searches among Napier law firms in New Zealand, from 12.9% to 18%.

  2. In October 2026, Sainsbury Logan & Williams gained share of searches among Napier law firms in New Zealand, from 17.4% to 18.9%.

  3. In October 2026, Legal Matters gained share of searches among Napier law firms in New Zealand, from 2.3% to 3.3%.

  4. In October 2026, Willis Legal lost share of searches among Napier law firms in New Zealand, from 35.6% to 31.1%.

  5. In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%.

  6. Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

How are Legal Matters’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Legal Matters’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • legal matters
  • legal matters napier

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How the Brand Demand Index is measured

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