How popular isSainsbury Logan & Williams?
In October 2026, people searched for Sainsbury Logan & Williams by name about 750 times in New Zealand, about the same as the previous year. These searches made up 18.9% of all New Zealand Napier law firm searches, placing Sainsbury Logan & Williams third out of seven firms. When we asked both ChatGPT and Google AI Overviews about Napier law firms, Sainsbury Logan & Williams appeared in all answers and was the third most recommended of the seven.
Sainsbury Logan & Williams is the third most searched of 7 competitors and the third most recommended in the AI answers we collected.
Willis LegalShare of searches 31.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Langley Twigg LawShare of searches 26.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Sainsbury Logan & WilliamsShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Carlile DowlingShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Legal MattersShare of searches 3.3%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
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Top Napier law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Sainsbury Logan & Williams appeared in all three answers. Sainsbury Logan & Williams is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Langley Twigg Law3 of 3Named in 3 of 3 ChatGPT answers
- Sainsbury Logan & Williams3 of 3Named in 3 of 3 ChatGPT answers
- Carlile Dowling3 of 3Named in 3 of 3 ChatGPT answers
- Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
Brown & Bates2 of 3Named in 2 of 3 ChatGPT answers- Legal Matters1 of 3Named in 1 of 3 ChatGPT answers
Goodwill Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best law firms in Napier, New Zealand?”
Asked ChatGPT
“What's the best law firm in Napier, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Sainsbury Logan & Williams compared with other New Zealand Napier law firms?
Share of searches by month for Willis Legal, Langley Twigg Law, Sainsbury Logan & Williams, Carlile Dowling, Legal Matters. The figures are in the table below the chart.
View monthly share of searches table
| Month | Willis Legal | Langley Twigg Law | Sainsbury Logan & Williams | Carlile Dowling | Legal Matters | Brown & Bates | Goodwill Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 40% | 24.6% | 18.5% | 13.1% | 2.3% | 0.77% | 0.77% |
| Dec 2025 | 35.8% | 30.2% | 17.9% | 12.3% | 1.9% | 0.94% | 0.94% |
| Jan 2026 | 33.6% | 34.3% | 18.6% | 10.7% | 1.4% | 0.71% | 0.71% |
| Feb 2026 | 33.1% | 27.5% | 22.5% | 14.1% | 1.4% | 0.7% | 0.7% |
| Mar 2026 | 35.2% | 29.1% | 20% | 12.7% | 1.8% | 0.61% | 0.61% |
| Apr 2026 | 33.3% | 31% | 19% | 13.5% | 1.6% | 0.79% | 0.79% |
| May 2026 | 34.6% | 35.3% | 14% | 13.2% | 1.5% | 0.74% | 0.74% |
| Jun 2026 | 34.1% | 31.7% | 17.1% | 12.2% | 1.6% | 2.4% | 0.81% |
| Jul 2026 | 31.4% | 32.2% | 19% | 13.2% | 2.5% | 1.7% | 0% |
| Aug 2026 | 34.4% | 32% | 18.9% | 10.7% | 1.6% | 1.6% | 0.82% |
| Sep 2026 | 35.6% | 29.5% | 17.4% | 12.9% | 2.3% | 1.5% | 0.76% |
| Oct 2026 | 31.1% | 26.2% | 18.9% | 18% | 3.3% | 1.6% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 380 | -19.1% | -4.5 points | |
| 2, held 2nd | 26.2% | 320 | -17.9% | -3.3 points | |
| 3, held 3rd | 18.9% | 230 | 0% | +1.4 points | |
| 4, held 4th | 18% | 220 | +29.4% | +5.2 points | |
| 5, held 5th | 3.3% | 40 | +33.3% | +1 points | |
| 6, held 6th | 1.6% | 20 | 0% | +0.1 points | |
| 7, held 7th | 0.82% | 10 | 0% | +0.1 points |
31.1%
Held 1st. 380 estimated branded searches, -19.1% vs prior month. Share -4.5 points.
26.2%
Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -3.3 points.
18.9%
Held 3rd. 230 estimated branded searches, 0% vs prior month. Share +1.4 points.
18%
Held 4th. 220 estimated branded searches, +29.4% vs prior month. Share +5.2 points.
3.3%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +1 points.
1.6%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.82%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Sainsbury Logan & Williams and its closest rivals
- Sainsbury Logan & Williams vs Willis Legal: compare popularity
- Sainsbury Logan & Williams vs Langley Twigg Law: compare popularity
- Sainsbury Logan & Williams vs Carlile Dowling: compare popularity
- Sainsbury Logan & Williams vs Legal Matters: compare popularity
- Sainsbury Logan & Williams vs Brown & Bates: compare popularity
- Compare Sainsbury Logan & Williams with any brand
Every comparison with Sainsbury Logan & Williams
6 comparisons
How has branded search demand for Sainsbury Logan & Williams changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Sainsbury Logan & Williams in New Zealand held steady, from 760 to 750.
- Across the 12 months ending October 2026, Sainsbury Logan & Williams’ share of searches among Napier law firms in New Zealand peaked at 22.5% in February 2026 and was lowest at 14% in May 2026.
How did search popularity change for New Zealand Napier law firms in October 2026?
6 changes
In October 2026, Carlile Dowling gained share of searches among Napier law firms in New Zealand, from 12.9% to 18%.
In October 2026, Sainsbury Logan & Williams gained share of searches among Napier law firms in New Zealand, from 17.4% to 18.9%.
In October 2026, Legal Matters gained share of searches among Napier law firms in New Zealand, from 2.3% to 3.3%.
In October 2026, Willis Legal lost share of searches among Napier law firms in New Zealand, from 35.6% to 31.1%.
In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%.
Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.
How are Sainsbury Logan & Williams’ branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Sainsbury Logan & Williams’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- sainsbury logan & williams
- sainsbury logan and williams
- sainsbury logan williams
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