Sainsbury Logan & Williams vs Willis Legal:Which is more popular by branded search in New Zealand?
In August 2026, Willis Legal had more branded searches than Sainsbury Logan & Williams among napier law firms in New Zealand. Willis Legal was estimated to have 980 branded searches compared to Sainsbury Logan & Williams’ 800, and held a 41.5% Share of Search versus Sainsbury Logan & Williams’ 33.9%.
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Which is more popular in search, Sainsbury Logan & Williams or Willis Legal?
Compare Napier law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willis Legal, Sainsbury Logan & Williams. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Legal | Sainsbury Logan & Williams | Goodwill Law | Carlile Dowling | Legal Matters |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.2% | 10% | 14.3% | 1.2% |
| Nov 2025 | 42.1% | 31.2% | 10.9% | 14.7% | 1.1% |
| Dec 2025 | 40.2% | 33.2% | 11.1% | 14.1% | 1.5% |
| Jan 2026 | 40.5% | 33% | 9.8% | 14.9% | 1.9% |
| Feb 2026 | 37% | 37.4% | 8.9% | 15.7% | 0.85% |
| Mar 2026 | 40.3% | 36.2% | 8.7% | 13.8% | 1% |
| Apr 2026 | 42.3% | 33% | 10.2% | 14% | 0.47% |
| May 2026 | 45.4% | 28.2% | 9.7% | 15.7% | 0.93% |
| Jun 2026 | 43% | 30.3% | 11% | 14.5% | 1.3% |
| Jul 2026 | 42.6% | 35.7% | 8.2% | 12.3% | 1.2% |
| Aug 2026 | 41.5% | 33.9% | 11.9% | 11.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Sainsbury Logan & Williams and Willis Legal comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Sainsbury Logan & Williams took it in February 2026, Willis Legal took it in March 2026.
- Across the 11 months ending August 2026, Sainsbury Logan & Williams’ estimated Share of Search among napier law firms in New Zealand moved from 33.2% to 33.9%, and its estimated monthly branded searches moved from 860 to 800.
- Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand moved from 41.3% to 41.5%, and its estimated monthly branded searches moved from 1.1K to 980.
How did search popularity change for New Zealand napier law firms in August 2026?
2 changes
In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.
In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Sainsbury Logan & Williams’ and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Sainsbury Logan & Williams
4 branded search terms
- sainsbury logan & williams
- sainsbury logan & williams napier
- sainsbury logan and williams
- sainsbury logan and williams napier
Willis Legal
2 branded search terms
- willis legal
- willis legal napier
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