Brandwave

Carlile Dowling vs Langley Twigg Law:Which is more popular in New Zealand?

In October 2026, Langley Twigg Law had more branded searches than Carlile Dowling among Napier law firms in New Zealand. Langley Twigg Law had about 320 branded searches, while Carlile Dowling had 220. Langley Twigg Law made up 26.2% of all Napier law firm searches we track, and Carlile Dowling accounted for 18%. When we asked ChatGPT and Google AI Overviews about Napier law firms, both Carlile Dowling and Langley Twigg Law appeared in all three answers. Langley Twigg Law was mentioned before Carlile Dowling in every answer.

Among Napier law firms in New Zealand in October 2026

Who do people search for more?

Langley Twigg Law, about 45% more searches than Carlile Dowling

Langley Twigg Law 320 searchesCarlile Dowling 220 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Carlile Dowling in 3 of 3Langley Twigg Law in 3 of 3

Who does AI recommend more?

Langley Twigg Law, named ahead of Carlile Dowling in every answer

Langley Twigg Law first in 3Carlile Dowling never first

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Top Napier law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Carlile Dowling and Langley Twigg Law showed up in all three answers. Langley Twigg Law was listed before Carlile Dowling in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Langley Twigg Law1st
  2. Carlile Dowling2nd
  3. Sainsbury Logan & Williams3rd
  4. Willis Legal4th
  5. Brown & Bates5th
  6. Legal Matters6th
  7. Goodwill Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Carlile Dowling or Langley Twigg Law more popular in search?

This chart shows how often people search Google for Carlile Dowling and Langley Twigg Law by name. Each line represents a brand's share of searches for all seven Napier law firms we track, month by month, from searches in New Zealand.

Carlile Dowling and Langley Twigg Law among Napier law firms in New Zealand, by month

Share of searches by month for Langley Twigg Law, Carlile Dowling. The figures are in the table below the chart.

View monthly share of searches table
MonthWillis LegalLangley Twigg LawSainsbury Logan & WilliamsCarlile DowlingLegal MattersBrown & BatesGoodwill Law
Nov 202540%24.6%18.5%13.1%2.3%0.77%0.77%
Dec 202535.8%30.2%17.9%12.3%1.9%0.94%0.94%
Jan 202633.6%34.3%18.6%10.7%1.4%0.71%0.71%
Feb 202633.1%27.5%22.5%14.1%1.4%0.7%0.7%
Mar 202635.2%29.1%20%12.7%1.8%0.61%0.61%
Apr 202633.3%31%19%13.5%1.6%0.79%0.79%
May 202634.6%35.3%14%13.2%1.5%0.74%0.74%
Jun 202634.1%31.7%17.1%12.2%1.6%2.4%0.81%
Jul 202631.4%32.2%19%13.2%2.5%1.7%0%
Aug 202634.4%32%18.9%10.7%1.6%1.6%0.82%
Sep 202635.6%29.5%17.4%12.9%2.3%1.5%0.76%
Oct 202631.1%26.2%18.9%18%3.3%1.6%0.82%

How has branded search for Carlile Dowling and Langley Twigg Law changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier law firms in October 2026?

2 changes

  1. In October 2026, Carlile Dowling gained share of searches among Napier law firms in New Zealand, from 12.9% to 18%.

  2. In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%.

How are Carlile Dowling’s and Langley Twigg Law’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Carlile Dowling’s and Langley Twigg Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Carlile Dowling

4 branded search terms

  • carlile dowling
  • carlile dowling lawyers
  • carlile dowling napier
  • carlile dowling solicitors

Langley Twigg Law

1 branded search term

  • langley twigg

How the Brand Demand Index is measured

Other head-to-heads among Napier law firms

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