Brandwave

Langley Twigg Law vs Willis Legal:Which is more popular in New Zealand?

In October 2026, Willis Legal had more branded searches than Langley Twigg Law among Napier law firms in New Zealand. Willis Legal had about 380 branded searches, while Langley Twigg Law had 320. Willis Legal made up 31.1% of all Napier law firm searches we track, and Langley Twigg Law accounted for 26.2%. When we asked ChatGPT and Google AI Overviews about Napier law firms, Langley Twigg Law appeared in all three answers and Willis Legal in two. Langley Twigg Law was mentioned before Willis Legal in every answer.

Among Napier law firms in New Zealand in October 2026

Who do people search for more?

Willis Legal, about 19% more searches than Langley Twigg Law

Willis Legal 380 searchesLangley Twigg Law 320 searches

Who does AI mention more?

Langley Twigg Law, mentioned in every answer we collected

Langley Twigg Law in 3 of 3Willis Legal in 2 of 3

Who does AI recommend more?

Langley Twigg Law, named ahead of Willis Legal in every answer

Langley Twigg Law first in 3Willis Legal never first

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Top Napier law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Langley Twigg Law appeared in all three answers. Willis Legal was mentioned in two out of three: in two of the three ChatGPT answers. Langley Twigg Law was listed before Willis Legal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Langley Twigg Law1st
  2. Carlile Dowling2nd
  3. Sainsbury Logan & Williams3rd
  4. Willis Legal4th
  5. Brown & Bates5th
  6. Legal Matters6th
  7. Goodwill Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Langley Twigg Law or Willis Legal more popular in search?

This chart shows how often people search Google for Langley Twigg Law and Willis Legal by name. Each line represents a brand's share of searches for all seven Napier law firms we track, month by month, from searches in New Zealand.

Langley Twigg Law and Willis Legal among Napier law firms in New Zealand, by month

Share of searches by month for Willis Legal, Langley Twigg Law. The figures are in the table below the chart.

View monthly share of searches table
MonthWillis LegalLangley Twigg LawSainsbury Logan & WilliamsCarlile DowlingLegal MattersBrown & BatesGoodwill Law
Nov 202540%24.6%18.5%13.1%2.3%0.77%0.77%
Dec 202535.8%30.2%17.9%12.3%1.9%0.94%0.94%
Jan 202633.6%34.3%18.6%10.7%1.4%0.71%0.71%
Feb 202633.1%27.5%22.5%14.1%1.4%0.7%0.7%
Mar 202635.2%29.1%20%12.7%1.8%0.61%0.61%
Apr 202633.3%31%19%13.5%1.6%0.79%0.79%
May 202634.6%35.3%14%13.2%1.5%0.74%0.74%
Jun 202634.1%31.7%17.1%12.2%1.6%2.4%0.81%
Jul 202631.4%32.2%19%13.2%2.5%1.7%0%
Aug 202634.4%32%18.9%10.7%1.6%1.6%0.82%
Sep 202635.6%29.5%17.4%12.9%2.3%1.5%0.76%
Oct 202631.1%26.2%18.9%18%3.3%1.6%0.82%

How has branded search for Langley Twigg Law and Willis Legal changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 6 times in the 12 months ending October 2026: Langley Twigg Law took it in January 2026, Willis Legal took it in February 2026, Langley Twigg Law took it in May 2026, Willis Legal took it in June 2026, Langley Twigg Law took it in July 2026, Willis Legal took it in August 2026.
  • Across the 12 months ending October 2026, Langley Twigg Law’s share of searches among Napier law firms in New Zealand moved from 24.6% to 26.2%, and its estimated monthly branded searches held steady at 320.
  • Across the 12 months ending October 2026, Willis Legal’s share of searches among Napier law firms in New Zealand moved from 40% to 31.1%, and its estimated monthly branded searches moved from 520 to 380.

How did search popularity change for New Zealand Napier law firms in October 2026?

2 changes

  1. In October 2026, Willis Legal lost share of searches among Napier law firms in New Zealand, from 35.6% to 31.1%.

  2. In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%.

How are Langley Twigg Law’s and Willis Legal’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Langley Twigg Law’s and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Langley Twigg Law

1 branded search term

  • langley twigg

Willis Legal

2 branded search terms

  • willis legal
  • willis legal napier

How the Brand Demand Index is measured

Other head-to-heads among Napier law firms

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