Brandwave

How popular isWillis Legal in search?

In August 2026, there were an estimated 980 branded searches for Willis Legal in New Zealand which is down 8.4% over the last 11 months. Willis Legal holds 41.5% estimated Share of Search among New Zealand napier law firms and is ranked 1st of 5 competitors for search popularity.

Share of Search, August 2026
  1. Willis Legal41.5%
  2. Sainsbury Logan & Williams33.9%
  3. Goodwill Law11.9%
  4. Carlile Dowling11.4%
  5. Legal Matters1.3%
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Which napier law firms compete with Willis Legal?

Willis Legal against napier law firms in New Zealand, by month

Share of Search by month for Willis Legal, Sainsbury Logan & Williams, Goodwill Law, Carlile Dowling. The figures are in the table below the chart.

View monthly share of search table
MonthWillis LegalSainsbury Logan & WilliamsGoodwill LawCarlile DowlingLegal Matters
Oct 202541.3%33.2%10%14.3%1.2%
Nov 202542.1%31.2%10.9%14.7%1.1%
Dec 202540.2%33.2%11.1%14.1%1.5%
Jan 202640.5%33%9.8%14.9%1.9%
Feb 202637%37.4%8.9%15.7%0.85%
Mar 202640.3%36.2%8.7%13.8%1%
Apr 202642.3%33%10.2%14%0.47%
May 202645.4%28.2%9.7%15.7%0.93%
Jun 202643%30.3%11%14.5%1.3%
Jul 202642.6%35.7%8.2%12.3%1.2%
Aug 202641.5%33.9%11.9%11.4%1.3%
Sep 2026—————

  1. 1.Willis Legal

    41.5%

    held 1st · 980 estimated branded searches · -5.8% vs prior month · -1.1 points

  2. 2.Sainsbury Logan & Williams

    33.9%

    held 2nd · 800 estimated branded searches · -8% vs prior month · -1.8 points

  3. 3.Goodwill Law

    11.9%

    moved from 4th to 3rd · 280 estimated branded searches · +40% vs prior month · +3.7 points

  4. 4.Carlile Dowling

    11.4%

    moved from 3rd to 4th · 270 estimated branded searches · -10% vs prior month · -0.9 points

  5. 5.Legal Matters

    1.3%

    held 5th · 30 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Willis Legal and its closest rivals

How has branded search demand for Willis Legal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Willis Legal in New Zealand fell from 1.1K to 980.
  • Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand peaked at 45.4% in May 2026 and was lowest at 37% in February 2026.

How did search popularity change for New Zealand napier law firms in August 2026?

  1. In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.

  2. In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.

  3. In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.

  4. In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%.

How is Willis Legal measured?

Brandwave collects information about searches that people make online using Willis Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • willis legal
  • willis legal napier

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How the Brand Demand Index is measured

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