Goodwill Law vs Willis Legal:Which is more popular by branded search in New Zealand?
In August 2026, Willis Legal had more branded searches than Goodwill Law among napier law firms in New Zealand. Willis Legal was estimated to have 980 branded searches compared to Goodwill Law’s 280, and held a 41.5% Share of Search versus Goodwill Law’s 11.9%.
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Which is more popular in search, Goodwill Law or Willis Legal?
Compare Napier law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Willis Legal, Goodwill Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Legal | Sainsbury Logan & Williams | Goodwill Law | Carlile Dowling | Legal Matters |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.2% | 10% | 14.3% | 1.2% |
| Nov 2025 | 42.1% | 31.2% | 10.9% | 14.7% | 1.1% |
| Dec 2025 | 40.2% | 33.2% | 11.1% | 14.1% | 1.5% |
| Jan 2026 | 40.5% | 33% | 9.8% | 14.9% | 1.9% |
| Feb 2026 | 37% | 37.4% | 8.9% | 15.7% | 0.85% |
| Mar 2026 | 40.3% | 36.2% | 8.7% | 13.8% | 1% |
| Apr 2026 | 42.3% | 33% | 10.2% | 14% | 0.47% |
| May 2026 | 45.4% | 28.2% | 9.7% | 15.7% | 0.93% |
| Jun 2026 | 43% | 30.3% | 11% | 14.5% | 1.3% |
| Jul 2026 | 42.6% | 35.7% | 8.2% | 12.3% | 1.2% |
| Aug 2026 | 41.5% | 33.9% | 11.9% | 11.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Goodwill Law and Willis Legal comparison changed over the last 12 months?
3 findings
- Willis Legal was ahead of Goodwill Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand moved from 10% to 11.9%, and its estimated monthly branded searches moved from 260 to 280.
- Across the 11 months ending August 2026, Willis Legal’s estimated Share of Search among napier law firms in New Zealand moved from 41.3% to 41.5%, and its estimated monthly branded searches moved from 1.1K to 980.
How did search popularity change for New Zealand napier law firms in August 2026?
2 changes
In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Goodwill Law’s and Willis Legal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goodwill Law
3 branded search terms
- goodwill law
- goodwill law new plymouth
- goodwill.law
Willis Legal
2 branded search terms
- willis legal
- willis legal napier
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.