How popular isGoodwill Law in search?
In August 2026, there were an estimated 280 branded searches for Goodwill Law in New Zealand which is up 7.7% over the last 11 months. Goodwill Law holds 11.9% estimated Share of Search among New Zealand napier law firms and is ranked 3rd of 5 competitors for search popularity.
Willis Legal41.5%
Sainsbury Logan & Williams33.9%
Goodwill Law11.9%
Carlile Dowling11.4%
Legal Matters1.3%
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Which napier law firms compete with Goodwill Law?
Share of Search by month for Willis Legal, Sainsbury Logan & Williams, Goodwill Law, Carlile Dowling. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Legal | Sainsbury Logan & Williams | Goodwill Law | Carlile Dowling | Legal Matters |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.2% | 10% | 14.3% | 1.2% |
| Nov 2025 | 42.1% | 31.2% | 10.9% | 14.7% | 1.1% |
| Dec 2025 | 40.2% | 33.2% | 11.1% | 14.1% | 1.5% |
| Jan 2026 | 40.5% | 33% | 9.8% | 14.9% | 1.9% |
| Feb 2026 | 37% | 37.4% | 8.9% | 15.7% | 0.85% |
| Mar 2026 | 40.3% | 36.2% | 8.7% | 13.8% | 1% |
| Apr 2026 | 42.3% | 33% | 10.2% | 14% | 0.47% |
| May 2026 | 45.4% | 28.2% | 9.7% | 15.7% | 0.93% |
| Jun 2026 | 43% | 30.3% | 11% | 14.5% | 1.3% |
| Jul 2026 | 42.6% | 35.7% | 8.2% | 12.3% | 1.2% |
| Aug 2026 | 41.5% | 33.9% | 11.9% | 11.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.5% | 980 | -5.8% | -1.1 points | |
| 2, held 2nd | 33.9% | 800 | -8% | -1.8 points | |
| 3, moved from 4th to 3rd | 11.9% | 280 | +40% | +3.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.4% | 270 | -10% | -0.9 pointsmoved from 3rd to 4th | |
| 5, held 5th | 1.3% | 30 | 0% | 0 points |
41.5%
held 1st · 980 estimated branded searches · -5.8% vs prior month · -1.1 points
33.9%
held 2nd · 800 estimated branded searches · -8% vs prior month · -1.8 points
11.9%
moved from 4th to 3rd · 280 estimated branded searches · +40% vs prior month · +3.7 points
11.4%
moved from 3rd to 4th · 270 estimated branded searches · -10% vs prior month · -0.9 points
1.3%
held 5th · 30 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between Goodwill Law and its closest rivals
How has branded search demand for Goodwill Law changed in New Zealand over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Goodwill Law in New Zealand rose from 260 to 280.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand increased from 10% to 11.9%.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand peaked at 11.9% in August 2026 and was lowest at 8.2% in July 2026.
- Across the 11 months ending August 2026, Goodwill Law rose from 4th to 3rd among napier law firms in New Zealand.
How did search popularity change for New Zealand napier law firms in August 2026?
4 changes
In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
In August 2026, Sainsbury Logan & Williams lost estimated Share of Search among napier law firms in New Zealand, from 35.7% to 33.9%.
In August 2026, Willis Legal lost estimated Share of Search among napier law firms in New Zealand, from 42.6% to 41.5%.
In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%.
Which new plymouth law firms compete with Goodwill Law?
Share of Search by month for Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law, Quinlaw. The figures are in the table below the chart.
View monthly share of search table
| Month | Govett Quilliam | Nicholsons Lawyers | C&M Legal | Goodwill Law | Quinlaw |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 23.4% | 16.3% | 10.3% | 8.7% |
| Nov 2025 | 43.8% | 22.3% | 15.5% | 11.7% | 6.8% |
| Dec 2025 | 39.6% | 23.2% | 15.9% | 10.6% | 10.6% |
| Jan 2026 | 38.7% | 25.1% | 15.3% | 8.9% | 11.9% |
| Feb 2026 | 47.3% | 22.7% | 13.1% | 8.1% | 8.8% |
| Mar 2026 | 44.5% | 21.5% | 16.4% | 9.5% | 8% |
| Apr 2026 | 42.4% | 25% | 13.6% | 9.3% | 9.7% |
| May 2026 | 42.8% | 28% | 12.5% | 8.2% | 8.6% |
| Jun 2026 | 43.7% | 24.1% | 12.7% | 10.2% | 9.4% |
| Jul 2026 | 40.3% | 30.5% | 13.1% | 8.5% | 7.6% |
| Aug 2026 | 37% | 29.3% | 13.4% | 11.4% | 8.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 910 | -4.2% | -3.3 points | |
| 2, held 2nd | 29.3% | 720 | 0% | -1.2 points | |
| 3, held 3rd | 13.4% | 330 | +6.5% | +0.3 points | |
| 4, held 4th | 11.4% | 280 | +40% | +2.9 points | |
| 5, held 5th | 8.9% | 220 | +22.2% | +1.3 points |
37%
held 1st · 910 estimated branded searches · -4.2% vs prior month · -3.3 points
29.3%
held 2nd · 720 estimated branded searches · 0% vs prior month · -1.2 points
13.4%
held 3rd · 330 estimated branded searches · +6.5% vs prior month · +0.3 points
11.4%
held 4th · 280 estimated branded searches · +40% vs prior month · +2.9 points
5.
Quinlaw
8.9%
held 5th · 220 estimated branded searches · +22.2% vs prior month · +1.3 points
Compare search popularity between Goodwill Law and its closest rivals
How has branded search demand for Goodwill Law changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand increased from 10.3% to 11.4%.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 11.7% in November 2025 and was lowest at 8.1% in February 2026.
How did search popularity change for New Zealand new plymouth law firms in August 2026?
5 changes
In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%.
In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%.
In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%.
C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026.
How is Goodwill Law measured?
Brandwave collects information about searches that people make online using Goodwill Law’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- goodwill law
- goodwill law new plymouth
- goodwill.law
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