C&M Legal vs Goodwill Law:Which is more popular by branded search in New Zealand?
In August 2026, C&M Legal had more branded searches than Goodwill Law among new plymouth law firms in New Zealand. C&M Legal was estimated to have 330 branded searches compared to Goodwill Law’s 280, and held a 13.4% Share of Search versus Goodwill Law’s 11.4%.
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Which is more popular in search, C&M Legal or Goodwill Law?
Compare New Plymouth law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for C&M Legal, Goodwill Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Govett Quilliam | Nicholsons Lawyers | C&M Legal | Goodwill Law | Quinlaw |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 23.4% | 16.3% | 10.3% | 8.7% |
| Nov 2025 | 43.8% | 22.3% | 15.5% | 11.7% | 6.8% |
| Dec 2025 | 39.6% | 23.2% | 15.9% | 10.6% | 10.6% |
| Jan 2026 | 38.7% | 25.1% | 15.3% | 8.9% | 11.9% |
| Feb 2026 | 47.3% | 22.7% | 13.1% | 8.1% | 8.8% |
| Mar 2026 | 44.5% | 21.5% | 16.4% | 9.5% | 8% |
| Apr 2026 | 42.4% | 25% | 13.6% | 9.3% | 9.7% |
| May 2026 | 42.8% | 28% | 12.5% | 8.2% | 8.6% |
| Jun 2026 | 43.7% | 24.1% | 12.7% | 10.2% | 9.4% |
| Jul 2026 | 40.3% | 30.5% | 13.1% | 8.5% | 7.6% |
| Aug 2026 | 37% | 29.3% | 13.4% | 11.4% | 8.9% |
| Sep 2026 | — | — | — | — | — |
How has the C&M Legal and Goodwill Law comparison changed over the last 12 months?
3 findings
- C&M Legal was ahead of Goodwill Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand moved from 16.3% to 13.4%, and its estimated monthly branded searches moved from 410 to 330.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 260 to 280.
How did search popularity change for New Zealand new plymouth law firms in August 2026?
2 changes
In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using C&M Legal’s and Goodwill Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
C&M Legal
5 branded search terms
- c & m legal new plymouth
- c and m legal
- c and m legal new plymouth
- c&m legal
- c&m legal new plymouth
Goodwill Law
3 branded search terms
- goodwill law
- goodwill law new plymouth
- goodwill.law
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.