How popular isC&M Legal in search?
In August 2026, there were an estimated 330 branded searches for C&M Legal in New Zealand which is down 19.5% over the last 11 months. C&M Legal holds 13.4% estimated Share of Search among New Zealand new plymouth law firms and is ranked 3rd of 5 competitors for search popularity.
Govett Quilliam37%Nicholsons Lawyers29.3%
C&M Legal13.4%
Goodwill Law11.4%Quinlaw8.9%
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Which new plymouth law firms compete with C&M Legal?
Share of Search by month for Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law, Quinlaw. The figures are in the table below the chart.
View monthly share of search table
| Month | Govett Quilliam | Nicholsons Lawyers | C&M Legal | Goodwill Law | Quinlaw |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 23.4% | 16.3% | 10.3% | 8.7% |
| Nov 2025 | 43.8% | 22.3% | 15.5% | 11.7% | 6.8% |
| Dec 2025 | 39.6% | 23.2% | 15.9% | 10.6% | 10.6% |
| Jan 2026 | 38.7% | 25.1% | 15.3% | 8.9% | 11.9% |
| Feb 2026 | 47.3% | 22.7% | 13.1% | 8.1% | 8.8% |
| Mar 2026 | 44.5% | 21.5% | 16.4% | 9.5% | 8% |
| Apr 2026 | 42.4% | 25% | 13.6% | 9.3% | 9.7% |
| May 2026 | 42.8% | 28% | 12.5% | 8.2% | 8.6% |
| Jun 2026 | 43.7% | 24.1% | 12.7% | 10.2% | 9.4% |
| Jul 2026 | 40.3% | 30.5% | 13.1% | 8.5% | 7.6% |
| Aug 2026 | 37% | 29.3% | 13.4% | 11.4% | 8.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 910 | -4.2% | -3.3 points | |
| 2, held 2nd | 29.3% | 720 | 0% | -1.2 points | |
| 3, held 3rd | 13.4% | 330 | +6.5% | +0.3 points | |
| 4, held 4th | 11.4% | 280 | +40% | +2.9 points | |
| 5, held 5th | 8.9% | 220 | +22.2% | +1.3 points |
37%
held 1st · 910 estimated branded searches · -4.2% vs prior month · -3.3 points
29.3%
held 2nd · 720 estimated branded searches · 0% vs prior month · -1.2 points
13.4%
held 3rd · 330 estimated branded searches · +6.5% vs prior month · +0.3 points
11.4%
held 4th · 280 estimated branded searches · +40% vs prior month · +2.9 points
5.
Quinlaw
8.9%
held 5th · 220 estimated branded searches · +22.2% vs prior month · +1.3 points
Compare search popularity between C&M Legal and its closest rivals
How has branded search demand for C&M Legal changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for C&M Legal in New Zealand fell from 410 to 330.
- Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 16.3% to 13.4%.
- Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 16.4% in March 2026 and was lowest at 12.5% in May 2026.
How did search popularity change for New Zealand new plymouth law firms in August 2026?
5 changes

In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%.

In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%.
In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%.

C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026.
How is C&M Legal measured?
Brandwave collects information about searches that people make online using C&M Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- c & m legal new plymouth
- c and m legal
- c and m legal new plymouth
- c&m legal
- c&m legal new plymouth
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Is C&M Legal your brand?
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