Brandwave

How popular isC&M Legal in search?

In August 2026, there were an estimated 330 branded searches for C&M Legal in New Zealand which is down 19.5% over the last 11 months. C&M Legal holds 13.4% estimated Share of Search among New Zealand new plymouth law firms and is ranked 3rd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Govett Quilliam37%
  2. Nicholsons Lawyers29.3%
  3. C&M Legal13.4%
  4. Goodwill Law11.4%
  5. Quinlaw8.9%
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Which new plymouth law firms compete with C&M Legal?

C&M Legal against new plymouth law firms in New Zealand, by month

Share of Search by month for Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law, Quinlaw. The figures are in the table below the chart.

View monthly share of search table
MonthGovett QuilliamNicholsons LawyersC&M LegalGoodwill LawQuinlaw
Oct 202541.3%23.4%16.3%10.3%8.7%
Nov 202543.8%22.3%15.5%11.7%6.8%
Dec 202539.6%23.2%15.9%10.6%10.6%
Jan 202638.7%25.1%15.3%8.9%11.9%
Feb 202647.3%22.7%13.1%8.1%8.8%
Mar 202644.5%21.5%16.4%9.5%8%
Apr 202642.4%25%13.6%9.3%9.7%
May 202642.8%28%12.5%8.2%8.6%
Jun 202643.7%24.1%12.7%10.2%9.4%
Jul 202640.3%30.5%13.1%8.5%7.6%
Aug 202637%29.3%13.4%11.4%8.9%
Sep 2026—————
  1. held 1st · 910 estimated branded searches · -4.2% vs prior month · -3.3 points

  2. held 2nd · 720 estimated branded searches · 0% vs prior month · -1.2 points

  3. 3.C&M Legal

    13.4%

    held 3rd · 330 estimated branded searches · +6.5% vs prior month · +0.3 points

  4. held 4th · 280 estimated branded searches · +40% vs prior month · +2.9 points

  5. 5.Quinlaw

    8.9%

    held 5th · 220 estimated branded searches · +22.2% vs prior month · +1.3 points

Compare search popularity between C&M Legal and its closest rivals

How has branded search demand for C&M Legal changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for C&M Legal in New Zealand fell from 410 to 330.
  • Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 16.3% to 13.4%.
  • Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 16.4% in March 2026 and was lowest at 12.5% in May 2026.

How did search popularity change for New Zealand new plymouth law firms in August 2026?

  1. In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.

  2. In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%.

  3. In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%.

  4. In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%.

  5. C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026.

How is C&M Legal measured?

Brandwave collects information about searches that people make online using C&M Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • c & m legal new plymouth
  • c and m legal
  • c and m legal new plymouth
  • c&m legal
  • c&m legal new plymouth

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How the Brand Demand Index is measured

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Is C&M Legal your brand?

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