Brandwave

C&M Legal vs Connect Legal Taranaki:Which is more popular in New Zealand?

In October 2026, Connect Legal Taranaki had more branded searches than C&M Legal among New Plymouth law firms in New Zealand. Connect Legal Taranaki had about 140 branded searches, while C&M Legal had 120. Connect Legal Taranaki made up 13.1% of all New Plymouth law firm searches we track, and C&M Legal accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about New Plymouth law firms, Connect Legal Taranaki appeared in two of the three answers and C&M Legal in one. Connect Legal Taranaki was mentioned before C&M Legal in every answer that named either.

Among New Plymouth law firms in New Zealand in October 2026

Who do people search for more?

Connect Legal Taranaki, about 17% more searches than C&M Legal

Connect Legal Taranaki 140 searchesC&M Legal 120 searches

Who does AI mention more?

Connect Legal Taranaki, mentioned in 2 of 3 answers, C&M Legal in 1

Connect Legal Taranaki in 2 of 3C&M Legal in 1 of 3

Who does AI recommend more?

Connect Legal Taranaki, named ahead of C&M Legal in 2 of 2 answers

Connect Legal Taranaki first in 2C&M Legal never first

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Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Connect Legal Taranaki was mentioned in two out of three: in two of the three ChatGPT answers. C&M Legal was mentioned in one out of three: in one of the three ChatGPT answers. Connect Legal Taranaki was listed before C&M Legal in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is C&M Legal or Connect Legal Taranaki more popular in search?

This chart shows how often people search Google for C&M Legal and Connect Legal Taranaki by name. Each line represents a brand's share of searches for all six New Plymouth law firms we track, month by month, from searches in New Zealand.

C&M Legal and Connect Legal Taranaki among New Plymouth law firms in New Zealand, by month

Share of searches by month for Connect Legal Taranaki, C&M Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

How has branded search for C&M Legal and Connect Legal Taranaki changed in New Zealand over the last 12 months?

3 findings
  • The lead changed hands 5 times in the 12 months ending October 2026: Connect Legal Taranaki took it in March 2026, C&M Legal took it in April 2026, Connect Legal Taranaki took it in June 2026, C&M Legal took it in July 2026, Connect Legal Taranaki took it in August 2026.
  • Across the 12 months ending October 2026, C&M Legal’s share of searches among New Plymouth law firms in New Zealand moved from 12.1% to 11.2%, and its estimated monthly branded searches moved from 170 to 120.
  • Across the 12 months ending October 2026, Connect Legal Taranaki’s share of searches among New Plymouth law firms in New Zealand moved from 7.8% to 13.1%, and its estimated monthly branded searches moved from 110 to 140.

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

2 changes

  1. In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.

  2. Estimated monthly branded searches for C&M Legal in New Zealand fell 29.4% over 12 measured months, from 170 to 120 in October 2026.

How are C&M Legal’s and Connect Legal Taranaki’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using C&M Legal’s and Connect Legal Taranaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C&M Legal

3 branded search terms

  • c and m legal
  • c&m legal
  • cmlegal

Connect Legal Taranaki

1 branded search term

  • connect legal taranaki

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth law firms

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