Brandwave

How popular isC&M Legal?

In October 2026, people searched for C&M Legal by name about 260 times in New Zealand, a 27.8% decrease from the previous year. These searches made up 11.2% of all New Zealand New Plymouth law firm searches, placing C&M Legal fourth out of six firms. When we asked both ChatGPT and Google AI Overviews about New Plymouth law firms, C&M Legal appeared in one of the three answers and was the fifth most recommended of the six.

Search and AI answers in October 2026

C&M Legal is the fourth most searched of 6 competitors and the fifth most recommended in the AI answers we collected.

  1. Govett QuilliamShare of searches 36.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Nicholsons LawyersShare of searches 24.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Connect Legal TaranakiShare of searches 13.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. C&M LegalShare of searches 11.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. QuinlawShare of searches 8.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, C&M Legal was mentioned in one out of three: in one of the three ChatGPT answers. C&M Legal is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for C&M Legal compared with other New Zealand New Plymouth law firms?

C&M Legal against New Plymouth law firms in New Zealand, by month

Share of searches by month for Govett Quilliam, Nicholsons Lawyers, Connect Legal Taranaki, C&M Legal, Quinlaw, Goodwill Law. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

  1. 1.Govett Quilliam

    36.4%

    Held 1st. 390 estimated branded searches, -20.4% vs prior month. Share -1.5 points.

  2. 2.Nicholsons Lawyers

    24.3%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  3. 3.Connect Legal Taranaki

    13.1%

    Moved from 4th to 3rd. 140 estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.C&M Legal

    11.2%

    Moved from 3rd to 4th. 120 estimated branded searches, -14.3% vs prior month. Share +0.4 points.

  5. 5.Quinlaw

    8.4%

    Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Goodwill Law

    6.5%

    Moved from 5th to 6th. 70 estimated branded searches, -36.4% vs prior month. Share -2 points.

Compare popularity between C&M Legal and its closest rivals

Every comparison with C&M Legal

5 comparisons

How has branded search demand for C&M Legal changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for C&M Legal in New Zealand fell from 360 to 260.
  • Across the 12 months ending October 2026, C&M Legal’s share of searches among New Plymouth law firms in New Zealand decreased from 12.1% to 11.2%.
  • Across the 12 months ending October 2026, C&M Legal’s share of searches among New Plymouth law firms in New Zealand peaked at 14.7% in December 2025 and was lowest at 8.5% in June 2026.
  • Across the 12 months ending October 2026, C&M Legal fell from 3rd to 4th among New Plymouth law firms in New Zealand.

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

6 changes

  1. In October 2026, Quinlaw overtook Goodwill Law to rank 5th among New Plymouth law firms in New Zealand, with 8.4% of the searches.

  2. In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.

  3. In October 2026, Goodwill Law lost share of searches among New Plymouth law firms in New Zealand, from 8.5% to 6.5%.

  4. In October 2026, Govett Quilliam lost share of searches among New Plymouth law firms in New Zealand, from 38% to 36.4%.

  5. In October 2026, Nicholsons Lawyers lost share of searches among New Plymouth law firms in New Zealand, from 24.8% to 24.3%.

  6. Estimated monthly branded searches for C&M Legal in New Zealand fell 29.4% over 12 measured months, from 170 to 120 in October 2026.

How are C&M Legal’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using C&M Legal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • c and m legal
  • c&m legal
  • cmlegal

Do you work for C&M Legal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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