Brandwave

New plymouth law firms in New Zealand:Which brands are most popular in search?

In August 2026, Govett Quilliam was the most searched among new plymouth law firms in New Zealand, with an estimated 500 branded searches and 35.7% estimated Share of Search within this set.

Share of Search, August 2026
  1. Govett Quilliam35.7%
  2. Nicholsons Lawyers34.3%
  3. C&M Legal10.7%
  4. Goodwill Law10.7%
  5. Quinlaw8.6%

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Share of SearchLeaderboard

Compare New Plymouth law firms using branded searches made in New Plymouth. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among new plymouth law firms in New Zealand, by month

Share of Search by month for Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law, Quinlaw. The figures are in the table below the chart.

View monthly share of search table
MonthGovett QuilliamNicholsons LawyersC&M LegalGoodwill LawQuinlaw
Oct 202543.3%27.7%10.6%7.8%10.6%
Nov 202541%27.1%13.2%11.1%7.6%
Dec 202536.4%26.4%15.7%9.1%12.4%
Jan 202637%28.9%12.6%8.1%13.3%
Feb 202642%27.3%11.9%8.4%10.5%
Mar 202643.5%25.3%12.3%9.1%9.7%
Apr 202637.4%28.1%13.7%10.1%10.8%
May 202639.5%30.2%12.4%8.5%9.3%
Jun 202641.6%25.6%10.4%12.8%9.6%
Jul 202641.1%31.5%11.3%8.1%8.1%
Aug 202635.7%34.3%10.7%10.7%8.6%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Govett Quilliam

    35.7%

    held 1st · 500 estimated branded searches · -2% vs prior month · -5.4 points

  2. 2.Nicholsons Lawyers

    34.3%

    held 2nd · 480 estimated branded searches · +23.1% vs prior month · +2.8 points

  3. 3.C&M Legal

    10.7%

    held 3rd · 150 estimated branded searches · +7.1% vs prior month · -0.6 points

  4. 4.Goodwill Law

    10.7%

    held 4th · 150 estimated branded searches · +50% vs prior month · +2.6 points

  5. 5.Quinlaw

    8.6%

    held 5th · 120 estimated branded searches · +20% vs prior month · +0.5 points

Compare search popularity between leading brands

Which brand is most popular in search among new plymouth law firms in New Zealand?

In August 2026, Govett Quilliam was the most searched among new plymouth law firms in New Zealand, with an estimated 500 branded searches and 35.7% estimated Share of Search within this set. Nicholsons Lawyers is in 2nd place, 1.4 percentage points behind at 34.3% Share of Search.

New Zealand new plymouth law firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Govett Quilliam43.3% → 35.7%43.5%Mar 202635.7%Aug 20261st
Nicholsons Lawyers27.7% → 34.3%34.3%Aug 202625.3%Mar 20262nd
C&M Legal10.6% → 10.7%15.7%Dec 202510.4%Jun 20263rd
Goodwill Law7.8% → 10.7%12.8%Jun 20267.8%Oct 20255th → 4th
Quinlaw10.6% → 8.6%13.3%Jan 20267.6%Nov 20254th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Govett Quilliam’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 43.3% to 35.7%.
  • Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand increased from 27.7% to 34.3%.
  • Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand increased from 7.8% to 10.7%.
  • Across the 11 months ending August 2026, Quinlaw’s estimated Share of Search among new plymouth law firms in New Zealand decreased from 10.6% to 8.6%.
  • Across the 11 months ending August 2026, Govett Quilliam’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 43.5% in March 2026 and was lowest at 35.7% in August 2026.
  • Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand peaked at 34.3% in August 2026 and was lowest at 25.3% in March 2026.
  • Across the 11 months ending August 2026, C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 15.7% in December 2025 and was lowest at 10.4% in June 2026.
  • Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 12.8% in June 2026 and was lowest at 7.8% in October 2025.
  • Across the 11 months ending August 2026, Quinlaw’s estimated Share of Search among new plymouth law firms in New Zealand peaked at 13.3% in January 2026 and was lowest at 7.6% in November 2025.
  • Across the 11 months ending August 2026, Goodwill Law rose from 5th to 4th among new plymouth law firms in New Zealand.
  • Across the 11 months ending August 2026, Quinlaw fell from 4th to 5th among new plymouth law firms in New Zealand.
  • Across the 11 months ending August 2026, C&M Legal held steady: its estimated Share of Search among new plymouth law firms in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand new plymouth law firms in August 2026?

  1. In August 2026, Nicholsons Lawyers gained estimated Share of Search among new plymouth law firms in New Zealand, from 31.5% to 34.3%.

  2. In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.1% to 10.7%.

  3. In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.1% to 8.6%.

  4. In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 41.1% to 35.7%.

  5. In August 2026, C&M Legal lost estimated Share of Search among new plymouth law firms in New Zealand, from 11.3% to 10.7%.

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