Brandwave

How popular isNicholsons Lawyers?

In October 2026, people searched for Nicholsons Lawyers by name about 590 times in New Zealand, about the same as the previous year. These searches made up 24.3% of all New Zealand New Plymouth law firm searches, placing Nicholsons Lawyers second out of six firms. When we asked both ChatGPT and Google AI Overviews about New Plymouth law firms, Nicholsons Lawyers appeared in all answers and was the second most recommended of the six.

Search and AI answers in October 2026

Nicholsons Lawyers is the second most searched of 6 competitors and the second most recommended in the AI answers we collected.

  1. Govett QuilliamShare of searches 36.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. Nicholsons LawyersShare of searches 24.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
  3. Connect Legal TaranakiShare of searches 13.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
  4. C&M LegalShare of searches 11.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
  5. QuinlawShare of searches 8.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

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Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Nicholsons Lawyers appeared in all three answers. Nicholsons Lawyers is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

How often do people search for Nicholsons Lawyers compared with other New Zealand New Plymouth law firms?

Nicholsons Lawyers against New Plymouth law firms in New Zealand, by month

Share of searches by month for Govett Quilliam, Nicholsons Lawyers, Connect Legal Taranaki, C&M Legal, Quinlaw, Goodwill Law. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

  1. 1.Govett Quilliam

    36.4%

    Held 1st. 390 estimated branded searches, -20.4% vs prior month. Share -1.5 points.

  2. 2.Nicholsons Lawyers

    24.3%

    Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -0.5 points.

  3. 3.Connect Legal Taranaki

    13.1%

    Moved from 4th to 3rd. 140 estimated branded searches, 0% vs prior month. Share +2.2 points.

  4. 4.C&M Legal

    11.2%

    Moved from 3rd to 4th. 120 estimated branded searches, -14.3% vs prior month. Share +0.4 points.

  5. 5.Quinlaw

    8.4%

    Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +1.4 points.

  6. 6.Goodwill Law

    6.5%

    Moved from 5th to 6th. 70 estimated branded searches, -36.4% vs prior month. Share -2 points.

Compare popularity between Nicholsons Lawyers and its closest rivals

Every comparison with Nicholsons Lawyers

5 comparisons

How has branded search demand for Nicholsons Lawyers changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Nicholsons Lawyers in New Zealand held steady at 590.
  • Across the 12 months ending October 2026, Nicholsons Lawyers’ share of searches among New Plymouth law firms in New Zealand decreased from 27.7% to 24.3%.
  • Across the 12 months ending October 2026, Nicholsons Lawyers’ share of searches among New Plymouth law firms in New Zealand peaked at 35.3% in August 2026 and was lowest at 24.3% in October 2026.

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

6 changes

  1. In October 2026, Quinlaw overtook Goodwill Law to rank 5th among New Plymouth law firms in New Zealand, with 8.4% of the searches.

  2. In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.

  3. In October 2026, Goodwill Law lost share of searches among New Plymouth law firms in New Zealand, from 8.5% to 6.5%.

  4. In October 2026, Govett Quilliam lost share of searches among New Plymouth law firms in New Zealand, from 38% to 36.4%.

  5. In October 2026, Nicholsons Lawyers lost share of searches among New Plymouth law firms in New Zealand, from 24.8% to 24.3%.

  6. Estimated monthly branded searches for C&M Legal in New Zealand fell 29.4% over 12 measured months, from 170 to 120 in October 2026.

How are Nicholsons Lawyers’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nicholsons Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nicholsons lawyers

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How the Brand Demand Index is measured

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