Goodwill Law vs Nicholsons Lawyers:Which is more popular by branded search in New Zealand?
In August 2026, Nicholsons Lawyers had more branded searches than Goodwill Law among new plymouth law firms in New Zealand. Nicholsons Lawyers was estimated to have 720 branded searches compared to Goodwill Law’s 280, and held a 29.3% Share of Search versus Goodwill Law’s 11.4%.
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Which is more popular in search, Goodwill Law or Nicholsons Lawyers?
Compare New Plymouth law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Nicholsons Lawyers, Goodwill Law. The figures are in the table below the chart.
View monthly share of search table
| Month | Govett Quilliam | Nicholsons Lawyers | C&M Legal | Goodwill Law | Quinlaw |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 23.4% | 16.3% | 10.3% | 8.7% |
| Nov 2025 | 43.8% | 22.3% | 15.5% | 11.7% | 6.8% |
| Dec 2025 | 39.6% | 23.2% | 15.9% | 10.6% | 10.6% |
| Jan 2026 | 38.7% | 25.1% | 15.3% | 8.9% | 11.9% |
| Feb 2026 | 47.3% | 22.7% | 13.1% | 8.1% | 8.8% |
| Mar 2026 | 44.5% | 21.5% | 16.4% | 9.5% | 8% |
| Apr 2026 | 42.4% | 25% | 13.6% | 9.3% | 9.7% |
| May 2026 | 42.8% | 28% | 12.5% | 8.2% | 8.6% |
| Jun 2026 | 43.7% | 24.1% | 12.7% | 10.2% | 9.4% |
| Jul 2026 | 40.3% | 30.5% | 13.1% | 8.5% | 7.6% |
| Aug 2026 | 37% | 29.3% | 13.4% | 11.4% | 8.9% |
| Sep 2026 | — | — | — | — | — |
How has the Goodwill Law and Nicholsons Lawyers comparison changed over the last 12 months?
3 findings
- Nicholsons Lawyers was ahead of Goodwill Law in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 260 to 280.
- Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand moved from 23.4% to 29.3%, and its estimated monthly branded searches moved from 590 to 720.
How did search popularity change for New Zealand new plymouth law firms in August 2026?
2 changes
In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Goodwill Law’s and Nicholsons Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goodwill Law
3 branded search terms
- goodwill law
- goodwill law new plymouth
- goodwill.law
Nicholsons Lawyers
1 branded search term
- nicholsons lawyers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.