How popular isNicholsons Lawyers in search?
In August 2026, there were an estimated 720 branded searches for Nicholsons Lawyers in New Zealand which is up 22% over the last 11 months. Nicholsons Lawyers holds 29.3% estimated Share of Search among New Zealand new plymouth law firms and is ranked 2nd of 5 competitors for search popularity.
Govett Quilliam37%Nicholsons Lawyers29.3%
C&M Legal13.4%
Goodwill Law11.4%Quinlaw8.9%
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Which new plymouth law firms compete with Nicholsons Lawyers?
Share of Search by month for Govett Quilliam, Nicholsons Lawyers, C&M Legal, Goodwill Law, Quinlaw. The figures are in the table below the chart.
View monthly share of search table
| Month | Govett Quilliam | Nicholsons Lawyers | C&M Legal | Goodwill Law | Quinlaw |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 23.4% | 16.3% | 10.3% | 8.7% |
| Nov 2025 | 43.8% | 22.3% | 15.5% | 11.7% | 6.8% |
| Dec 2025 | 39.6% | 23.2% | 15.9% | 10.6% | 10.6% |
| Jan 2026 | 38.7% | 25.1% | 15.3% | 8.9% | 11.9% |
| Feb 2026 | 47.3% | 22.7% | 13.1% | 8.1% | 8.8% |
| Mar 2026 | 44.5% | 21.5% | 16.4% | 9.5% | 8% |
| Apr 2026 | 42.4% | 25% | 13.6% | 9.3% | 9.7% |
| May 2026 | 42.8% | 28% | 12.5% | 8.2% | 8.6% |
| Jun 2026 | 43.7% | 24.1% | 12.7% | 10.2% | 9.4% |
| Jul 2026 | 40.3% | 30.5% | 13.1% | 8.5% | 7.6% |
| Aug 2026 | 37% | 29.3% | 13.4% | 11.4% | 8.9% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37% | 910 | -4.2% | -3.3 points | |
| 2, held 2nd | 29.3% | 720 | 0% | -1.2 points | |
| 3, held 3rd | 13.4% | 330 | +6.5% | +0.3 points | |
| 4, held 4th | 11.4% | 280 | +40% | +2.9 points | |
| 5, held 5th | 8.9% | 220 | +22.2% | +1.3 points |
37%
held 1st · 910 estimated branded searches · -4.2% vs prior month · -3.3 points
29.3%
held 2nd · 720 estimated branded searches · 0% vs prior month · -1.2 points
13.4%
held 3rd · 330 estimated branded searches · +6.5% vs prior month · +0.3 points
11.4%
held 4th · 280 estimated branded searches · +40% vs prior month · +2.9 points
5.
8.9%
held 5th · 220 estimated branded searches · +22.2% vs prior month · +1.3 points
Compare search popularity between Nicholsons Lawyers and its closest rivals
How has branded search demand for Nicholsons Lawyers changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Nicholsons Lawyers in New Zealand rose from 590 to 720.
- Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand increased from 23.4% to 29.3%.
- Across the 11 months ending August 2026, Nicholsons Lawyers’ estimated Share of Search among new plymouth law firms in New Zealand peaked at 30.5% in July 2026 and was lowest at 21.5% in March 2026.
How did search popularity change for New Zealand new plymouth law firms in August 2026?
5 changes
In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%.
In August 2026, Govett Quilliam lost estimated Share of Search among new plymouth law firms in New Zealand, from 40.3% to 37%.
In August 2026, Nicholsons Lawyers lost estimated Share of Search among new plymouth law firms in New Zealand, from 30.5% to 29.3%.
C&M Legal’s estimated Share of Search among new plymouth law firms in New Zealand has gained ground for 3 months in a row, from 12.5% to 13.4% in August 2026.
How is Nicholsons Lawyers measured?
Brandwave collects information about searches that people make online using Nicholsons Lawyers’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- nicholsons lawyers
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