Brandwave

C&M Legal vs Govett Quilliam:Which is more popular in New Zealand?

In October 2026, Govett Quilliam had more branded searches than C&M Legal among New Plymouth law firms in New Zealand. Govett Quilliam had about 390 branded searches, while C&M Legal had 120. Govett Quilliam made up 36.4% of all New Plymouth law firm searches we track, and C&M Legal accounted for 11.2%. When we asked ChatGPT and Google AI Overviews about New Plymouth law firms, Govett Quilliam appeared in all three answers and C&M Legal in one. Govett Quilliam was mentioned before C&M Legal in every answer.

Among New Plymouth law firms in New Zealand in October 2026

Who do people search for more?

Govett Quilliam, about 3 searches for every 1 for C&M Legal

Govett Quilliam 390 searchesC&M Legal 120 searches

Who does AI mention more?

Govett Quilliam, mentioned in every answer we collected

Govett Quilliam in 3 of 3C&M Legal in 1 of 3

Who does AI recommend more?

Govett Quilliam, named ahead of C&M Legal in every answer

Govett Quilliam first in 3C&M Legal never first

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Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Govett Quilliam appeared in all three answers. C&M Legal was mentioned in one out of three: in one of the three ChatGPT answers. Govett Quilliam was listed before C&M Legal in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is C&M Legal or Govett Quilliam more popular in search?

This chart shows how often people search Google for C&M Legal and Govett Quilliam by name. Each line represents a brand's share of searches for all six New Plymouth law firms we track, month by month, from searches in New Zealand.

C&M Legal and Govett Quilliam among New Plymouth law firms in New Zealand, by month

Share of searches by month for Govett Quilliam, C&M Legal. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

How has branded search for C&M Legal and Govett Quilliam changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

3 changes

  1. In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.

  2. In October 2026, Govett Quilliam lost share of searches among New Plymouth law firms in New Zealand, from 38% to 36.4%.

  3. Estimated monthly branded searches for C&M Legal in New Zealand fell 29.4% over 12 measured months, from 170 to 120 in October 2026.

How are C&M Legal’s and Govett Quilliam’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using C&M Legal’s and Govett Quilliam’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

C&M Legal

3 branded search terms

  • c and m legal
  • c&m legal
  • cmlegal

Govett Quilliam

2 branded search terms

  • govett quilliam
  • thelawyers

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth law firms

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