Brandwave

Connect Legal Taranaki vs Nicholsons Lawyers:Which is more popular in New Zealand?

In October 2026, Nicholsons Lawyers had more branded searches than Connect Legal Taranaki among New Plymouth law firms in New Zealand. Nicholsons Lawyers had about 260 branded searches, while Connect Legal Taranaki had 140. Nicholsons Lawyers made up 24.3% of all New Plymouth law firm searches we track, and Connect Legal Taranaki accounted for 13.1%. When we asked ChatGPT and Google AI Overviews about New Plymouth law firms, Nicholsons Lawyers appeared in all three answers and Connect Legal Taranaki in two. Nicholsons Lawyers was mentioned before Connect Legal Taranaki in two out of three answers.

Among New Plymouth law firms in New Zealand in October 2026

Who do people search for more?

Nicholsons Lawyers, about 86% more searches than Connect Legal Taranaki

Nicholsons Lawyers 260 searchesConnect Legal Taranaki 140 searches

Who does AI mention more?

Nicholsons Lawyers, mentioned in every answer we collected

Nicholsons Lawyers in 3 of 3Connect Legal Taranaki in 2 of 3

Who does AI recommend more?

Nicholsons Lawyers, named ahead of Connect Legal Taranaki in 2 of 3 answers

Nicholsons Lawyers first in 2Connect Legal Taranaki first in 1

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Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Nicholsons Lawyers appeared in all three answers. Connect Legal Taranaki was mentioned in two out of three: in two of the three ChatGPT answers. Nicholsons Lawyers was listed before Connect Legal Taranaki in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Connect Legal Taranaki or Nicholsons Lawyers more popular in search?

This chart shows how often people search Google for Connect Legal Taranaki and Nicholsons Lawyers by name. Each line represents a brand's share of searches for all six New Plymouth law firms we track, month by month, from searches in New Zealand.

Connect Legal Taranaki and Nicholsons Lawyers among New Plymouth law firms in New Zealand, by month

Share of searches by month for Nicholsons Lawyers, Connect Legal Taranaki. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

How has branded search for Connect Legal Taranaki and Nicholsons Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

2 changes

  1. In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.

  2. In October 2026, Nicholsons Lawyers lost share of searches among New Plymouth law firms in New Zealand, from 24.8% to 24.3%.

How are Connect Legal Taranaki’s and Nicholsons Lawyers’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Connect Legal Taranaki’s and Nicholsons Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connect Legal Taranaki

1 branded search term

  • connect legal taranaki

Nicholsons Lawyers

1 branded search term

  • nicholsons lawyers

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth law firms

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