Brandwave

Govett Quilliam vs Nicholsons Lawyers:Which is more popular in New Zealand?

In October 2026, Govett Quilliam had more branded searches than Nicholsons Lawyers among New Plymouth law firms in New Zealand. Govett Quilliam had about 390 branded searches, while Nicholsons Lawyers had 260. Govett Quilliam made up 36.4% of all New Plymouth law firm searches we track, and Nicholsons Lawyers accounted for 24.3%. When we asked ChatGPT and Google AI Overviews about New Plymouth law firms, both Govett Quilliam and Nicholsons Lawyers appeared in all three answers. Govett Quilliam was mentioned before Nicholsons Lawyers in every answer.

Among New Plymouth law firms in New Zealand in October 2026

Who do people search for more?

Govett Quilliam, about 50% more searches than Nicholsons Lawyers

Govett Quilliam 390 searchesNicholsons Lawyers 260 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Govett Quilliam in 3 of 3Nicholsons Lawyers in 3 of 3

Who does AI recommend more?

Govett Quilliam, named ahead of Nicholsons Lawyers in every answer

Govett Quilliam first in 3Nicholsons Lawyers never first

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Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, both Govett Quilliam and Nicholsons Lawyers showed up in all three answers. Govett Quilliam was listed before Nicholsons Lawyers in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Govett Quilliam or Nicholsons Lawyers more popular in search?

This chart shows how often people search Google for Govett Quilliam and Nicholsons Lawyers by name. Each line represents a brand's share of searches for all six New Plymouth law firms we track, month by month, from searches in New Zealand.

Govett Quilliam and Nicholsons Lawyers among New Plymouth law firms in New Zealand, by month

Share of searches by month for Govett Quilliam, Nicholsons Lawyers. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

How has branded search for Govett Quilliam and Nicholsons Lawyers changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

2 changes

  1. In October 2026, Govett Quilliam lost share of searches among New Plymouth law firms in New Zealand, from 38% to 36.4%.

  2. In October 2026, Nicholsons Lawyers lost share of searches among New Plymouth law firms in New Zealand, from 24.8% to 24.3%.

How are Govett Quilliam’s and Nicholsons Lawyers’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Govett Quilliam’s and Nicholsons Lawyers’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Govett Quilliam

2 branded search terms

  • govett quilliam
  • thelawyers

Nicholsons Lawyers

1 branded search term

  • nicholsons lawyers

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth law firms

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