Brandwave

Nicholsons Lawyers vs Quinlaw:Which is more popular in New Zealand?

In October 2026, Nicholsons Lawyers had more branded searches than Quinlaw among New Plymouth law firms in New Zealand. Nicholsons Lawyers had about 260 branded searches, while Quinlaw had 90. Nicholsons Lawyers made up 24.3% of all New Plymouth law firm searches we track, and Quinlaw accounted for 8.4%. When we asked ChatGPT and Google AI Overviews about New Plymouth law firms, Nicholsons Lawyers appeared in all three answers and Quinlaw in none.

Among New Plymouth law firms in New Zealand in October 2026

Who do people search for more?

Nicholsons Lawyers, about 3 searches for every 1 for Quinlaw

Nicholsons Lawyers 260 searchesQuinlaw 90 searches

Who does AI mention more?

Nicholsons Lawyers, mentioned in every answer we collected

Nicholsons Lawyers in 3 of 3Quinlaw in 0 of 3

Who does AI recommend more?

Nicholsons Lawyers, the only one of the two named

Nicholsons Lawyers first in 3Quinlaw never named

Follow Nicholsons Lawyers vs Quinlaw and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Nicholsons Lawyers appeared in all three answers. Quinlaw did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nicholsons Lawyers or Quinlaw more popular in search?

This chart shows how often people search Google for Nicholsons Lawyers and Quinlaw by name. Each line represents a brand's share of searches for all six New Plymouth law firms we track, month by month, from searches in New Zealand.

Nicholsons Lawyers and Quinlaw among New Plymouth law firms in New Zealand, by month

Share of searches by month for Nicholsons Lawyers, Quinlaw. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

How has branded search for Nicholsons Lawyers and Quinlaw changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

2 changes

  1. In October 2026, Quinlaw overtook Goodwill Law to rank 5th among New Plymouth law firms in New Zealand, with 8.4% of the searches.

  2. In October 2026, Nicholsons Lawyers lost share of searches among New Plymouth law firms in New Zealand, from 24.8% to 24.3%.

How are Nicholsons Lawyers’ and Quinlaw’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Nicholsons Lawyers’ and Quinlaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nicholsons Lawyers

1 branded search term

  • nicholsons lawyers

Quinlaw

1 branded search term

  • quinlaw

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth law firms

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free