How popular isConnect Legal Taranaki?
In October 2026, people searched for Connect Legal Taranaki by name about 260 times in New Zealand, a 23.8% increase from the previous year. These searches made up 13.1% of all New Zealand New Plymouth law firm searches, placing Connect Legal Taranaki third out of six firms. When we asked both ChatGPT and Google AI Overviews about New Plymouth law firms, Connect Legal Taranaki appeared in two of the three answers and was the fourth most recommended of the six.
Connect Legal Taranaki is the third most searched of 6 competitors and the fourth most recommended in the AI answers we collected.
Govett QuilliamShare of searches 36.4%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Nicholsons LawyersShare of searches 24.3%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Connect Legal TaranakiShare of searches 13.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
C&M LegalShare of searches 11.2%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th- QuinlawShare of searches 8.4%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
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Top New Plymouth law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Connect Legal Taranaki was mentioned in two out of three: in two of the three ChatGPT answers. Connect Legal Taranaki is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Govett Quilliam3 of 3Named in 3 of 3 ChatGPT answers
Nicholsons Lawyers3 of 3Named in 3 of 3 ChatGPT answers
Goodwill Law3 of 3Named in 3 of 3 ChatGPT answers
Connect Legal Taranaki2 of 3Named in 2 of 3 ChatGPT answers
C&M Legal1 of 3Named in 1 of 3 ChatGPT answers- Quinlaw0 of 3Named in 0 of 3 ChatGPT answers
See every answer about New Plymouth law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in New Plymouth, New Zealand?”
Asked ChatGPT
“What are the best law firms in New Plymouth, New Zealand?”
Asked ChatGPT
“What's the best law firm in New Plymouth, New Zealand for legal help?”
Searched Google, AI Overview
“new plymouth lawyers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“property lawyer new plymouth”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Connect Legal Taranaki compared with other New Zealand New Plymouth law firms?
Share of searches by month for Govett Quilliam, Nicholsons Lawyers, Connect Legal Taranaki, C&M Legal, Quinlaw, Goodwill Law. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govett Quilliam | Nicholsons Lawyers | Connect Legal Taranaki | C&M Legal | Quinlaw | Goodwill Law |
|---|---|---|---|---|---|---|
| Nov 2025 | 34.8% | 27.7% | 7.8% | 12.1% | 7.8% | 9.9% |
| Dec 2025 | 28.4% | 27.6% | 9.5% | 14.7% | 12.1% | 7.8% |
| Jan 2026 | 30.1% | 29.3% | 10.5% | 10.5% | 12.8% | 6.8% |
| Feb 2026 | 36% | 28.7% | 8.1% | 10.3% | 10.3% | 6.6% |
| Mar 2026 | 33.6% | 26.7% | 11.6% | 11% | 9.6% | 7.5% |
| Apr 2026 | 30.3% | 29.5% | 8.3% | 12.9% | 10.6% | 8.3% |
| May 2026 | 31.7% | 31.7% | 8.9% | 11.4% | 8.9% | 7.3% |
| Jun 2026 | 33.9% | 27.1% | 9.3% | 8.5% | 9.3% | 11.9% |
| Jul 2026 | 33.6% | 33.6% | 7.8% | 9.5% | 7.8% | 7.8% |
| Aug 2026 | 29.4% | 35.3% | 10.3% | 8.8% | 8.1% | 8.1% |
| Sep 2026 | 38% | 24.8% | 10.9% | 10.9% | 7% | 8.5% |
| Oct 2026 | 36.4% | 24.3% | 13.1% | 11.2% | 8.4% | 6.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.4% | 390 | -20.4% | -1.5 points | |
| 2, held 2nd | 24.3% | 260 | -18.8% | -0.5 points | |
| 3, moved from 4th to 3rd | 13.1% | 140 | 0% | +2.2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 11.2% | 120 | -14.3% | +0.4 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 8.4% | 90 | 0% | +1.4 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 6.5% | 70 | -36.4% | -2 pointsmoved from 5th to 6th |
36.4%
Held 1st. 390 estimated branded searches, -20.4% vs prior month. Share -1.5 points.
24.3%
Held 2nd. 260 estimated branded searches, -18.8% vs prior month. Share -0.5 points.
13.1%
Moved from 4th to 3rd. 140 estimated branded searches, 0% vs prior month. Share +2.2 points.
11.2%
Moved from 3rd to 4th. 120 estimated branded searches, -14.3% vs prior month. Share +0.4 points.
5.Quinlaw
8.4%
Moved from 6th to 5th. 90 estimated branded searches, 0% vs prior month. Share +1.4 points.
6.5%
Moved from 5th to 6th. 70 estimated branded searches, -36.4% vs prior month. Share -2 points.
Compare popularity between Connect Legal Taranaki and its closest rivals

Connect Legal Taranaki vs Govett Quilliam: compare popularity
Connect Legal Taranaki vs Nicholsons Lawyers: compare popularity
Connect Legal Taranaki vs C&M Legal: compare popularity
Connect Legal Taranaki vs Quinlaw: compare popularity
Connect Legal Taranaki vs Goodwill Law: compare popularity- Compare Connect Legal Taranaki with any brand
Every comparison with Connect Legal Taranaki
5 comparisons
How has branded search demand for Connect Legal Taranaki changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Connect Legal Taranaki in New Zealand rose from 210 to 260.
- Across the 12 months ending October 2026, Connect Legal Taranaki’s share of searches among New Plymouth law firms in New Zealand increased from 7.8% to 13.1%.
- Across the 12 months ending October 2026, Connect Legal Taranaki’s share of searches among New Plymouth law firms in New Zealand peaked at 13.1% in October 2026 and was lowest at 7.8% in July 2026.
- Across the 12 months ending October 2026, Connect Legal Taranaki rose from 5th to 3rd among New Plymouth law firms in New Zealand.
How did search popularity change for New Zealand New Plymouth law firms in October 2026?
6 changes
In October 2026, Quinlaw overtook Goodwill Law to rank 5th among New Plymouth law firms in New Zealand, with 8.4% of the searches.

In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.

In October 2026, Goodwill Law lost share of searches among New Plymouth law firms in New Zealand, from 8.5% to 6.5%.

In October 2026, Govett Quilliam lost share of searches among New Plymouth law firms in New Zealand, from 38% to 36.4%.

In October 2026, Nicholsons Lawyers lost share of searches among New Plymouth law firms in New Zealand, from 24.8% to 24.3%.

Estimated monthly branded searches for C&M Legal in New Zealand fell 29.4% over 12 measured months, from 170 to 120 in October 2026.
How are Connect Legal Taranaki’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Connect Legal Taranaki’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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