Brandwave

Connect Legal Taranaki vs Goodwill Law:Which is more popular in New Zealand?

In October 2026, Connect Legal Taranaki had more branded searches than Goodwill Law among New Plymouth law firms in New Zealand. Connect Legal Taranaki had about 140 branded searches, while Goodwill Law had 70. Connect Legal Taranaki made up 13.1% of all New Plymouth law firm searches we track, and Goodwill Law accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about New Plymouth law firms, Goodwill Law appeared in all three answers and Connect Legal Taranaki in two. Goodwill Law was mentioned before Connect Legal Taranaki in two out of three answers.

Among New Plymouth law firms in New Zealand in October 2026

Who do people search for more?

Connect Legal Taranaki, about 2 searches for every 1 for Goodwill Law

Connect Legal Taranaki 140 searchesGoodwill Law 70 searches

Who does AI mention more?

Goodwill Law, mentioned in every answer we collected

Goodwill Law in 3 of 3Connect Legal Taranaki in 2 of 3

Who does AI recommend more?

Goodwill Law, named ahead of Connect Legal Taranaki in 2 of 3 answers

Goodwill Law first in 2Connect Legal Taranaki first in 1

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Top New Plymouth law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Goodwill Law appeared in all three answers. Connect Legal Taranaki was mentioned in two out of three: in two of the three ChatGPT answers. Goodwill Law was listed before Connect Legal Taranaki in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Govett Quilliam1st
  2. Nicholsons Lawyers2nd
  3. Goodwill Law3rd
  4. Connect Legal Taranaki4th
  5. C&M Legal5th
  6. Quinlaw–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about New Plymouth law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Connect Legal Taranaki or Goodwill Law more popular in search?

This chart shows how often people search Google for Connect Legal Taranaki and Goodwill Law by name. Each line represents a brand's share of searches for all six New Plymouth law firms we track, month by month, from searches in New Zealand.

Connect Legal Taranaki and Goodwill Law among New Plymouth law firms in New Zealand, by month

Share of searches by month for Connect Legal Taranaki, Goodwill Law. The figures are in the table below the chart.

View monthly share of searches table
MonthGovett QuilliamNicholsons LawyersConnect Legal TaranakiC&M LegalQuinlawGoodwill Law
Nov 202534.8%27.7%7.8%12.1%7.8%9.9%
Dec 202528.4%27.6%9.5%14.7%12.1%7.8%
Jan 202630.1%29.3%10.5%10.5%12.8%6.8%
Feb 202636%28.7%8.1%10.3%10.3%6.6%
Mar 202633.6%26.7%11.6%11%9.6%7.5%
Apr 202630.3%29.5%8.3%12.9%10.6%8.3%
May 202631.7%31.7%8.9%11.4%8.9%7.3%
Jun 202633.9%27.1%9.3%8.5%9.3%11.9%
Jul 202633.6%33.6%7.8%9.5%7.8%7.8%
Aug 202629.4%35.3%10.3%8.8%8.1%8.1%
Sep 202638%24.8%10.9%10.9%7%8.5%
Oct 202636.4%24.3%13.1%11.2%8.4%6.5%

How has branded search for Connect Legal Taranaki and Goodwill Law changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand New Plymouth law firms in October 2026?

3 changes

  1. In October 2026, Quinlaw overtook Goodwill Law to rank 5th among New Plymouth law firms in New Zealand, with 8.4% of the searches.

  2. In October 2026, Connect Legal Taranaki overtook C&M Legal to rank 3rd among New Plymouth law firms in New Zealand, with 13.1% of the searches.

  3. In October 2026, Goodwill Law lost share of searches among New Plymouth law firms in New Zealand, from 8.5% to 6.5%.

How are Connect Legal Taranaki’s and Goodwill Law’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Connect Legal Taranaki’s and Goodwill Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Connect Legal Taranaki

1 branded search term

  • connect legal taranaki

Goodwill Law

2 branded search terms

  • goodwill law
  • goodwill.law

How the Brand Demand Index is measured

Other head-to-heads among New Plymouth law firms

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