Goodwill Law vs Quinlaw:Which is more popular by branded search in New Zealand?
In August 2026, Goodwill Law had more branded searches than Quinlaw among new plymouth law firms in New Zealand. Goodwill Law was estimated to have 280 branded searches compared to Quinlaw’s 220, and held an 11.4% Share of Search versus Quinlaw’s 8.9%.
Follow Goodwill Law vs Quinlaw and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Goodwill Law or Quinlaw?
Compare New Plymouth law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goodwill Law, Quinlaw. The figures are in the table below the chart.
View monthly share of search table
| Month | Govett Quilliam | Nicholsons Lawyers | C&M Legal | Goodwill Law | Quinlaw |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 23.4% | 16.3% | 10.3% | 8.7% |
| Nov 2025 | 43.8% | 22.3% | 15.5% | 11.7% | 6.8% |
| Dec 2025 | 39.6% | 23.2% | 15.9% | 10.6% | 10.6% |
| Jan 2026 | 38.7% | 25.1% | 15.3% | 8.9% | 11.9% |
| Feb 2026 | 47.3% | 22.7% | 13.1% | 8.1% | 8.8% |
| Mar 2026 | 44.5% | 21.5% | 16.4% | 9.5% | 8% |
| Apr 2026 | 42.4% | 25% | 13.6% | 9.3% | 9.7% |
| May 2026 | 42.8% | 28% | 12.5% | 8.2% | 8.6% |
| Jun 2026 | 43.7% | 24.1% | 12.7% | 10.2% | 9.4% |
| Jul 2026 | 40.3% | 30.5% | 13.1% | 8.5% | 7.6% |
| Aug 2026 | 37% | 29.3% | 13.4% | 11.4% | 8.9% |
| Sep 2026 | — | — | — | — | — |
How has the Goodwill Law and Quinlaw comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 11 months ending August 2026: Quinlaw took it in January 2026, Goodwill Law took it in March 2026, Quinlaw took it in April 2026, Goodwill Law took it in June 2026.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among new plymouth law firms in New Zealand moved from 10.3% to 11.4%, and its estimated monthly branded searches moved from 260 to 280.
- Across the 11 months ending August 2026, Quinlaw’s estimated Share of Search among new plymouth law firms in New Zealand moved from 8.7% to 8.9%, and its estimated monthly branded searches held steady at 220.
How did search popularity change for New Zealand new plymouth law firms in August 2026?
2 changes
In August 2026, Goodwill Law gained estimated Share of Search among new plymouth law firms in New Zealand, from 8.5% to 11.4%.
In August 2026, Quinlaw gained estimated Share of Search among new plymouth law firms in New Zealand, from 7.6% to 8.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Goodwill Law’s and Quinlaw’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Goodwill Law
3 branded search terms
- goodwill law
- goodwill law new plymouth
- goodwill.law
Quinlaw
2 branded search terms
- quinlaw
- quinlaw new plymouth
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.