Brandwave

Goodwill Law vs Langley Twigg Law:Which is more popular in New Zealand?

In October 2026, Langley Twigg Law had more branded searches than Goodwill Law among Napier law firms in New Zealand. Langley Twigg Law had about 320 branded searches, while Goodwill Law had 10. Langley Twigg Law made up 26.2% of all Napier law firm searches we track, and Goodwill Law accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about Napier law firms, Langley Twigg Law appeared in all three answers and Goodwill Law in none.

Among Napier law firms in New Zealand in October 2026

Who do people search for more?

Langley Twigg Law, about 32 searches for every 1 for Goodwill Law

Langley Twigg Law 320 searchesGoodwill Law 10 searches

Who does AI mention more?

Langley Twigg Law, mentioned in every answer we collected

Langley Twigg Law in 3 of 3Goodwill Law in 0 of 3

Who does AI recommend more?

Langley Twigg Law, the only one of the two named

Langley Twigg Law first in 3Goodwill Law never named

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Top Napier law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Langley Twigg Law appeared in all three answers. Goodwill Law did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Langley Twigg Law1st
  2. Carlile Dowling2nd
  3. Sainsbury Logan & Williams3rd
  4. Willis Legal4th
  5. Brown & Bates5th
  6. Legal Matters6th
  7. Goodwill Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Goodwill Law or Langley Twigg Law more popular in search?

This chart shows how often people search Google for Goodwill Law and Langley Twigg Law by name. Each line represents a brand's share of searches for all seven Napier law firms we track, month by month, from searches in New Zealand.

Goodwill Law and Langley Twigg Law among Napier law firms in New Zealand, by month

Share of searches by month for Langley Twigg Law, Goodwill Law. The figures are in the table below the chart.

View monthly share of searches table
MonthWillis LegalLangley Twigg LawSainsbury Logan & WilliamsCarlile DowlingLegal MattersBrown & BatesGoodwill Law
Nov 202540%24.6%18.5%13.1%2.3%0.77%0.77%
Dec 202535.8%30.2%17.9%12.3%1.9%0.94%0.94%
Jan 202633.6%34.3%18.6%10.7%1.4%0.71%0.71%
Feb 202633.1%27.5%22.5%14.1%1.4%0.7%0.7%
Mar 202635.2%29.1%20%12.7%1.8%0.61%0.61%
Apr 202633.3%31%19%13.5%1.6%0.79%0.79%
May 202634.6%35.3%14%13.2%1.5%0.74%0.74%
Jun 202634.1%31.7%17.1%12.2%1.6%2.4%0.81%
Jul 202631.4%32.2%19%13.2%2.5%1.7%0%
Aug 202634.4%32%18.9%10.7%1.6%1.6%0.82%
Sep 202635.6%29.5%17.4%12.9%2.3%1.5%0.76%
Oct 202631.1%26.2%18.9%18%3.3%1.6%0.82%

How has branded search for Goodwill Law and Langley Twigg Law changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier law firms in October 2026?

1 change

  1. In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%.

How are Goodwill Law’s and Langley Twigg Law’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Goodwill Law’s and Langley Twigg Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Goodwill Law

2 branded search terms

  • goodwill law
  • goodwill.law

Langley Twigg Law

1 branded search term

  • langley twigg

How the Brand Demand Index is measured

Other head-to-heads among Napier law firms

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