Carlile Dowling vs Goodwill Law:Which is more popular by branded search in New Zealand?
In August 2026, Carlile Dowling and Goodwill Law were level on Share of Search among napier law firms in New Zealand, with an estimated 270 versus 280 branded searches, at 11.4% and 11.9% estimated Share of Search.
Follow Carlile Dowling vs Goodwill Law and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Carlile Dowling or Goodwill Law?
Compare Napier law firms using branded search demand from across New Zealand. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Goodwill Law, Carlile Dowling. The figures are in the table below the chart.
View monthly share of search table
| Month | Willis Legal | Sainsbury Logan & Williams | Goodwill Law | Carlile Dowling | Legal Matters |
|---|---|---|---|---|---|
| Oct 2025 | 41.3% | 33.2% | 10% | 14.3% | 1.2% |
| Nov 2025 | 42.1% | 31.2% | 10.9% | 14.7% | 1.1% |
| Dec 2025 | 40.2% | 33.2% | 11.1% | 14.1% | 1.5% |
| Jan 2026 | 40.5% | 33% | 9.8% | 14.9% | 1.9% |
| Feb 2026 | 37% | 37.4% | 8.9% | 15.7% | 0.85% |
| Mar 2026 | 40.3% | 36.2% | 8.7% | 13.8% | 1% |
| Apr 2026 | 42.3% | 33% | 10.2% | 14% | 0.47% |
| May 2026 | 45.4% | 28.2% | 9.7% | 15.7% | 0.93% |
| Jun 2026 | 43% | 30.3% | 11% | 14.5% | 1.3% |
| Jul 2026 | 42.6% | 35.7% | 8.2% | 12.3% | 1.2% |
| Aug 2026 | 41.5% | 33.9% | 11.9% | 11.4% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the Carlile Dowling and Goodwill Law comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Goodwill Law took it in August 2026.
- Across the 11 months ending August 2026, Carlile Dowling’s estimated Share of Search among napier law firms in New Zealand moved from 14.3% to 11.4%, and its estimated monthly branded searches moved from 370 to 270.
- Across the 11 months ending August 2026, Goodwill Law’s estimated Share of Search among napier law firms in New Zealand moved from 10% to 11.9%, and its estimated monthly branded searches moved from 260 to 280.
How did search popularity change for New Zealand napier law firms in August 2026?
2 changes
In August 2026, Goodwill Law overtook Carlile Dowling to rank 3rd among napier law firms in New Zealand, at 11.9%.
In August 2026, Carlile Dowling lost estimated Share of Search among napier law firms in New Zealand, from 12.3% to 11.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Carlile Dowling’s and Goodwill Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Carlile Dowling
4 branded search terms
- carlile dowling
- carlile dowling lawyers
- carlile dowling napier
- carlile dowling solicitors
Goodwill Law
3 branded search terms
- goodwill law
- goodwill law new plymouth
- goodwill.law
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.