Brandwave

Brown & Bates vs Goodwill Law:Which is more popular in New Zealand?

In October 2026, Brown & Bates had more branded searches than Goodwill Law among Napier law firms in New Zealand. Brown & Bates had about 20 branded searches, while Goodwill Law had 10. Brown & Bates made up 1.6% of all Napier law firm searches we track, and Goodwill Law accounted for 0.82%. When we asked ChatGPT and Google AI Overviews about Napier law firms, Brown & Bates appeared in two of the three answers and Goodwill Law in none.

Among Napier law firms in New Zealand in October 2026

Who do people search for more?

Brown & Bates, about 2 searches for every 1 for Goodwill Law

Brown & Bates 20 searchesGoodwill Law 10 searches

Who does AI mention more?

Brown & Bates, mentioned in 2 of 3 answers, Goodwill Law in 0

Brown & Bates in 2 of 3Goodwill Law in 0 of 3

Who does AI recommend more?

Brown & Bates, the only one of the two named

Brown & Bates first in 2Goodwill Law never named

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Top Napier law firms in ChatGPT and Google AI Overviews

In three ChatGPT questions, Brown & Bates was mentioned in two out of three: in two of the three ChatGPT answers. Goodwill Law did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Langley Twigg Law1st
  2. Carlile Dowling2nd
  3. Sainsbury Logan & Williams3rd
  4. Willis Legal4th
  5. Brown & Bates5th
  6. Legal Matters6th
  7. Goodwill Law–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

See every answer about Napier law firms

3 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Brown & Bates or Goodwill Law more popular in search?

This chart shows how often people search Google for Brown & Bates and Goodwill Law by name. Each line represents a brand's share of searches for all seven Napier law firms we track, month by month, from searches in New Zealand.

Brown & Bates and Goodwill Law among Napier law firms in New Zealand, by month

Share of searches by month for Brown & Bates, Goodwill Law. The figures are in the table below the chart.

View monthly share of searches table
MonthWillis LegalLangley Twigg LawSainsbury Logan & WilliamsCarlile DowlingLegal MattersBrown & BatesGoodwill Law
Nov 202540%24.6%18.5%13.1%2.3%0.77%0.77%
Dec 202535.8%30.2%17.9%12.3%1.9%0.94%0.94%
Jan 202633.6%34.3%18.6%10.7%1.4%0.71%0.71%
Feb 202633.1%27.5%22.5%14.1%1.4%0.7%0.7%
Mar 202635.2%29.1%20%12.7%1.8%0.61%0.61%
Apr 202633.3%31%19%13.5%1.6%0.79%0.79%
May 202634.6%35.3%14%13.2%1.5%0.74%0.74%
Jun 202634.1%31.7%17.1%12.2%1.6%2.4%0.81%
Jul 202631.4%32.2%19%13.2%2.5%1.7%0%
Aug 202634.4%32%18.9%10.7%1.6%1.6%0.82%
Sep 202635.6%29.5%17.4%12.9%2.3%1.5%0.76%
Oct 202631.1%26.2%18.9%18%3.3%1.6%0.82%

How has branded search for Brown & Bates and Goodwill Law changed in New Zealand over the last 12 months?

3 findings

How did search popularity change for New Zealand Napier law firms in October 2026?

1 change

  1. Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.

How are Brown & Bates’ and Goodwill Law’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Brown & Bates’ and Goodwill Law’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brown & Bates

2 branded search terms

  • brown & bates
  • brown and bates

Goodwill Law

2 branded search terms

  • goodwill law
  • goodwill.law

How the Brand Demand Index is measured

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