How popular isBrown & Bates?
In October 2026, people searched for Brown & Bates by name about 40 times in New Zealand, a 20% decrease from the previous year. These searches made up 1.6% of all New Zealand Napier law firm searches, placing Brown & Bates sixth out of seven firms. When we asked both ChatGPT and Google AI Overviews about Napier law firms, Brown & Bates appeared in two of the three answers and was the fifth most recommended of the seven.
Brown & Bates is the sixth most searched of 7 competitors and the fifth most recommended in the AI answers we collected.
Willis LegalShare of searches 31.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 4th
Langley Twigg LawShare of searches 26.2%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
Sainsbury Logan & WilliamsShare of searches 18.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 3rd
Carlile DowlingShare of searches 18%Mentioned in 3 of 3 AI answersPlace in AI recommendations 2nd
Brown & BatesShare of searches 1.6%Mentioned in 2 of 3 AI answersPlace in AI recommendations 5th
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Top Napier law firms in ChatGPT and Google AI Overviews
In three ChatGPT questions, Brown & Bates was mentioned in two out of three: in two of the three ChatGPT answers. Brown & Bates is the fifth most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Langley Twigg Law3 of 3Named in 3 of 3 ChatGPT answers
- Sainsbury Logan & Williams3 of 3Named in 3 of 3 ChatGPT answers
- Carlile Dowling3 of 3Named in 3 of 3 ChatGPT answers
- Willis Legal2 of 3Named in 2 of 3 ChatGPT answers
- Brown & Bates2 of 3Named in 2 of 3 ChatGPT answers
Legal Matters1 of 3Named in 1 of 3 ChatGPT answers
Goodwill Law0 of 3Named in 0 of 3 ChatGPT answers
See every answer about Napier law firms
3 answers
Asked ChatGPT
“Which law firm should I hire in Napier, New Zealand?”
Asked ChatGPT
“What are the best law firms in Napier, New Zealand?”
Asked ChatGPT
“What's the best law firm in Napier, New Zealand for legal advice?”
Searched Google, AI Overview
“lawyer napier”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“family lawyer napier”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
How often do people search for Brown & Bates compared with other New Zealand Napier law firms?
Share of searches by month for Willis Legal, Langley Twigg Law, Sainsbury Logan & Williams, Carlile Dowling, Legal Matters, Brown & Bates. The figures are in the table below the chart.
View monthly share of searches table
| Month | Willis Legal | Langley Twigg Law | Sainsbury Logan & Williams | Carlile Dowling | Legal Matters | Brown & Bates | Goodwill Law |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 40% | 24.6% | 18.5% | 13.1% | 2.3% | 0.77% | 0.77% |
| Dec 2025 | 35.8% | 30.2% | 17.9% | 12.3% | 1.9% | 0.94% | 0.94% |
| Jan 2026 | 33.6% | 34.3% | 18.6% | 10.7% | 1.4% | 0.71% | 0.71% |
| Feb 2026 | 33.1% | 27.5% | 22.5% | 14.1% | 1.4% | 0.7% | 0.7% |
| Mar 2026 | 35.2% | 29.1% | 20% | 12.7% | 1.8% | 0.61% | 0.61% |
| Apr 2026 | 33.3% | 31% | 19% | 13.5% | 1.6% | 0.79% | 0.79% |
| May 2026 | 34.6% | 35.3% | 14% | 13.2% | 1.5% | 0.74% | 0.74% |
| Jun 2026 | 34.1% | 31.7% | 17.1% | 12.2% | 1.6% | 2.4% | 0.81% |
| Jul 2026 | 31.4% | 32.2% | 19% | 13.2% | 2.5% | 1.7% | 0% |
| Aug 2026 | 34.4% | 32% | 18.9% | 10.7% | 1.6% | 1.6% | 0.82% |
| Sep 2026 | 35.6% | 29.5% | 17.4% | 12.9% | 2.3% | 1.5% | 0.76% |
| Oct 2026 | 31.1% | 26.2% | 18.9% | 18% | 3.3% | 1.6% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.1% | 380 | -19.1% | -4.5 points | |
| 2, held 2nd | 26.2% | 320 | -17.9% | -3.3 points | |
| 3, held 3rd | 18.9% | 230 | 0% | +1.4 points | |
| 4, held 4th | 18% | 220 | +29.4% | +5.2 points | |
| 5, held 5th | 3.3% | 40 | +33.3% | +1 points | |
| 6, held 6th | 1.6% | 20 | 0% | +0.1 points | |
| 7, held 7th | 0.82% | 10 | 0% | +0.1 points |
31.1%
Held 1st. 380 estimated branded searches, -19.1% vs prior month. Share -4.5 points.
26.2%
Held 2nd. 320 estimated branded searches, -17.9% vs prior month. Share -3.3 points.
18.9%
Held 3rd. 230 estimated branded searches, 0% vs prior month. Share +1.4 points.
18%
Held 4th. 220 estimated branded searches, +29.4% vs prior month. Share +5.2 points.
3.3%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share +1 points.
1.6%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share +0.1 points.
0.82%
Held 7th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare popularity between Brown & Bates and its closest rivals
- Brown & Bates vs Langley Twigg Law: compare popularity
- Brown & Bates vs Sainsbury Logan & Williams: compare popularity
- Brown & Bates vs Carlile Dowling: compare popularity
- Brown & Bates vs Legal Matters: compare popularity
- Brown & Bates vs Goodwill Law: compare popularity
- Compare Brown & Bates with any brand
Every comparison with Brown & Bates
6 comparisons
How has branded search demand for Brown & Bates changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Brown & Bates in New Zealand fell from 50 to 40.
- Across the 12 months ending October 2026, Brown & Bates’ share of searches among Napier law firms in New Zealand increased from 0.77% to 1.6%.
- Across the 12 months ending October 2026, Brown & Bates’ share of searches among Napier law firms in New Zealand peaked at 2.4% in June 2026 and was lowest at 0.61% in March 2026.
How did search popularity change for New Zealand Napier law firms in October 2026?
6 changes
In October 2026, Carlile Dowling gained share of searches among Napier law firms in New Zealand, from 12.9% to 18%.
In October 2026, Sainsbury Logan & Williams gained share of searches among Napier law firms in New Zealand, from 17.4% to 18.9%.
In October 2026, Legal Matters gained share of searches among Napier law firms in New Zealand, from 2.3% to 3.3%.
In October 2026, Willis Legal lost share of searches among Napier law firms in New Zealand, from 35.6% to 31.1%.
In October 2026, Langley Twigg Law lost share of searches among Napier law firms in New Zealand, from 29.5% to 26.2%.
Estimated monthly branded searches for Brown & Bates in New Zealand rose 100% over 12 measured months, from 10 to 20 in October 2026.
How are Brown & Bates’ branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Brown & Bates’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- brown & bates
- brown and bates
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